Among hundreds of entries submitted by various brands and organizations, YouTube, in partnership with research firm Kantar, officially releases the slate of Philippine finalists for the 2024 YouTube Works Awards Southeast Asia.
After an extensive evaluation, the following campaigns have been shortlisted by the Philippines’ YouTube Works Awards jury panel for the final deliberation round:
- Bear Brand Powdered Milk Drink: A Strong Child has the strength to learn in life
- CoCo Tea: Cool
- Dove Shampoo: Dove Creator2Cart: Power of Creative Partnerships and Personalized Content
- Great Taste Cream-O: Enjoy creamy aromanamnam with the NEW Great Taste Cream-O coffee!
- GCash:
- “GSafeTayo”
- “Tara, Summer Na!”
- GCash Spotlight
- Grab:
- Niel
- Sorry
- Valentine’s Day
- L’Oreal Paris: #ImWorthIt
- McDonald’s:
- Better Chicken McDo
- Kami Naman, Ma
- Night Classroom
- MAGGI MAGIC SARAP: MAGGI MAGIC SARAP COOK WITH MAGIC
- Nido 3+: Mom, you’re my #1
- NESCAFÉ: NESCAFÉ Kape’t Bisig
- Jack ‘n Jill Nova: NOVAmazing Moments
- Samsung: Samsung S24 Launch
- Selecta Philippines: SB19 x Selecta #MaPaSelectaMuna
- TNT: TNT Sim Registration
Local winners of this year’s awards will be announced in September 2024, and SEA winners will be announced in the finals event in Bangkok, Thailand on October 3, 2024. The awards will also give spotlight to other top campaigns from across SEA that have also demonstrated superb wit and remarkable impact in the digital marketing space on YouTube.
“A huge congratulations to the Filipino marketers and visual storytellers whose incredible work has earned them a coveted spot as finalists in this year’s YouTube Works Awards Philippines! We’re excited to find out who the local winners are and for them to proudly represent the country on the Southeast Asia stage this October,” said Gabby Roxas, Marketing Head for Google Philippines, Vietnam, and South Asia Frontier Markets.