Megaworld Lifestyle Malls, the Philippines’ pioneer of lifestyle malls, and sustainability advocate Catriona Gray are elevating sustainable shopping to fashionable heights with a new collection of upcycled bags designed to inspire a greener lifestyle.
Driven by a vision to blend eco-friendliness with style, the Megaworld Lifestyle Malls X Catriona Enviro-Chic Bag features the creative genius of Catriona, who breathed new life into upcycled tarpaulins collected by Megaworld Lifestyle Malls, reimagining and transforming them into three fashionable and functional bags that are perfect for daily use and for every lifestyle.
“We are deeply grateful to have partnered with a visionary and like-minded individual like Catriona, whose unwavering commitment to sustainability and green initiatives perfectly aligns seamlessly with our own values and mission,” says Graham Coates, first vice president and head of Megaworld Lifestyle Malls.
The Enviro-Chic Bag project brought together communities and mall partners of Megaworld from across its township estates and lifestyle malls. Through this initiative, approximately 9.9 tons of upcycled tarpaulins were collected and transformed into stylish and eco-friendly bags.
“I was very flattered when Megaworld approached me to collaborate on the Enviro-Chic Bag. My inspiration was to create something that was both practical and nice to look at, with the intention that I want people to use these bags. I designed them to be versatile and appealing, so they become a part of people’s everyday lives. You can see this intention woven into every aspect of the design,” says Catriona.
Enviro-Chic: Truly One-of-A-Kind, No Two Bags are Alike
Megaworld Lifestyle Malls X Catriona Enviro-Chic Bags are all uniquely-designed, with each bag having its own distinctive concept, style and functionality. Available in black and taupe colors, the bags feature a versatile, gender-neutral design. Stylish and practical, they make the perfect companion for daily activities.
The Large Tote is an ideal carry-on for daily use and leisure activities. The bag can be worn as either a handbag or a shoulder bag with its alternative long strap. This makes it the perfect accessory for beach outings, trips, shopping, or running errands.
The 3-Way Folio offers versatile styling options: it can be worn as a backpack, messenger bag, or remove its straps to use it as a clutch. It features a padded insert for laptop protection, along with compartments and pockets for accessories and gadgets. Additionally, a secure zipper ensures laptops remain safe and protected during transit.
Originally designed as a water bottle holder, The Essentials Bucket is a compact solution for carrying everyday essentials. It includes a front pocket for mobile phones, keys, and small items such as chargers and hand sanitizers. Additionally, the bag features an enclosure that securely protects the water bottle and keeps all items inside the bag safely organized.
Showcasing Filipino Craftsmanship, Empowering Communities
Catriona’s designs came to life through the skilled hands of Filipino artisans and communities supported by the social enterprise SIDE B Upcycling Retail Inc. Each bag is a unique masterpiece, meticulously handcrafted to ensure no two bags are alike. The Enviro-Chic Bag project goes beyond fashion, providing sustainable livelihood opportunities and empowering local craftsmen with meaningful work that honors their artistry and supports their communities.
How to Get Catriona’s Limited Edition Enviro-Chic Bags
was led by President and CEO of Alliance
Global Group Inc., the parent company of
Megaworld Corporation, Kevin Tan;
sustainability advocate and Enviro Chic Bag
designer Catriona Gray; and Head of
Megaworld Lifestyle Malls Graham Coates.
They were joined by PCX Commercial Director
Rudi Ramin and Owner of Side B Upcycling
Retail Inc., Ralph “Stu” Balmaceda.
Megaworld Lifestyle Malls X Catriona Enviro-Chic Bags are not for sale and are exclusively offered to make the shopping and dining experience of customers more rewarding.
Shoppers who will meet the purchase requirements can present their receipts along with 35 pieces of clean used PET bottles at designated redemption booths at Eastwood City, Uptown Bonifacio, McKinley Hill, Lucky Chinatown and Newport World Resorts. For the Large Tote, guests can present a P7,000 single receipt purchase, while for the 3-Way Folio, a P5,000 single receipt purchase is required. The Essentials Bucket, meanwhile, can be availed with a P3,000 single receipt purchase.
All receipt purchases must be dated within the promo period of September 13 to October 31, 2024. For complete details and mechanics, customers can visit www.megaworld-lifestyle.com.
The collected plastic bottles will be turned over to non-profit organization Plastic Credit Exchange (PCX) for upcycling and repurposing, helping promote a zero-waste circular economy.
“The importance of projects like these, especially being an advocate myself, is that if I can make a small difference, I feel very fulfilled. And, hopefully, it shows as an example to other creatives out there that they can make small initiatives that can make a difference,” adds Catriona.
“By engaging and enjoining our communities and mall patrons in this sustainability endeavour, we hope to pave a greener path towards fostering a zero-waste lifestyle and jumpstart a positive circular economy that will nurture a new generation of eco-conscious shoppers dedicated to a more sustainable lifestyle”, adds Coates.