Almost 500 entries from over 100 companies and agencies, including local government units, will vie for the much coveted Grand Anvil and Platinum Anvil at the Gabi ng Parangal of the 59th Anvil Awards this year, which will be held at the Marriott Grand Ballroom in Newport City on January 31.
The Anvil Awards, known to be the ‘Oscars of Public Relations’ in the Philippines, will recognize the best PR campaigns and tools that were implemented and executed by the country’s biggest companies, public relations agencies, organizations, and institutions during a specified one year period.
Presented annually by the Public Relations Society of the Philippines (PRSP) for 59 years now, the Anvil Awards are regarded as a symbol of excellence in the country’s public relations practice, with entries going through a three-phase evaluation process by distinguished panels of screeners, judges, and multi-sectoral jurors, both from the Philippines and abroad. Lending credence to the judging process is SGV, Official Tabulator of the 59th Anvil Awards.
The 59th Anvil Awards adopted some of the best practices of international award-giving bodies to build on the prestige that the Anvil has continued to enjoy for almost six decades now. Among the new categories under PR Programs that were introduced this year include the Best Use of Digital, Best Use of Social Media; and Best PR-led Integrated Campaign.
Top entries will either get Silver or Gold Anvil Awards, where the Grand Anvil will be given to the most outstanding PR Program while the Platinum Anvil Award will given to the most outstanding PR Tool.
The Agency of the Year and Company of the Year will also be selected among the participants this year.
“We look forward to celebrating the diverse body of public relations work representative of PR’s ongoing evolution at the 59th Anvil Awards Gabi ng Parangal on January 31. Now more than ever, the value that PR brings to the table is evident. Building trust and credibility, PR initiatives and content catalyze resharing among influencers, creating a ripple effect that can influence opinions, shift perceptions, and drive advocacies and culture,” says Leah Huang, Chairperson of the 59th Anvil Awards, who is also the Managing Director of PR & Influence at Ogilvy.
The 59th Anvil Awards Gabi ng Parangal is brought to you by San Miguel Corporation with major sponsors PAG-IBIG Fund and Ayala Corporation; Official Hotel Partner Hotel Okura and Technology Partner Glimsol Web & Digital Solutions. Also making the celebration possible are Aboitiz Power, AirAsia, Citicore, DDB Group, Megawide, Megaworld Hotels & Resorts, Smart Communications Inc., and Sun Life Philippines (minor sponsors).