Style icon and acclaimed actress Nadine Lustre continues to empower every Filipino through fashion with the launch of her new eyewear collection, 9Lives, in collaboration with leading optical retailer Vision Express.
Born from a shared passion for quality, innovation, and inclusive design, the 9Lives x Vision Express collection offers a diverse range of stylish and affordable frames designed specifically for every Filipino in mind, embodying their tagline “For Everybody.”
“We wanted to create a collection that’s inclusive, where every piece is designed to look great on anyone and everyone. It’s all about making eyewear that feels universal yet unique to each person who wears it, especially for Filipinos,” said Nadine about her new collection.
The collaboration between Nadine and Vision Express started in 2022 and Nadine believed that 2024 was the perfect time for their partnership to come to fruition, making sure that each piece truly reflects the essence of 9Lives and Vision Express.
It was a natural choice for Nadine to collaborate with Vision Express, working with them hand in hand to make sure that each detail creates unique designs and will fit seamlessly into the style of the wearer.
Nadine adds, “By partnering with Vision Express, we can leverage their expertise and reach to bring our ‘For Everybody’ collection to a wider audience, ensuring that our designs are accessible and appealing to all.”
The 9Lives collection
The 9Lives eyewear collection features a variety of frame styles, from classic to contemporary, each piece was carefully crafted to complement diverse face shapes and preferences. A standout feature is the option for customers to personalize their lenses with different colors that will fit them, further enhancing individuality.
Vision Express provides in-store services to facilitate this customization, ensuring a truly bespoke eyewear experience.
Nadine stresses the importance of designing an eyewear that will complement unique facial features commonly found in Filipinos, ensuring that the wearer is comfortable without compromising style.
When asked about her favorite 9Lives eyewear, Nadine says it is tough to choose just one. “But I’d say the Ciri pair stands out to me. Its unique design makes it versatile, and it’s perfect for tropical settings. Plus, the cut adds a touch of effortless style.”
To celebrate the launch of 9Lives, Nadine gathered friends from the showbiz and media industry for a night of creativity and self-expression, with different performances and installations that she conceptualized herself, inviting guests to immerse themselves inside her mind.
The 9Lives x Vision Express collection is now available at Vision Express stores nationwide.