As the clock strikes midnight, fans of the alt-pop sibling duo No Lore, comprising Tita Halaman and Jerald Juatco, are set to embark on a new sonic journey with the release of their latest single, “Malilimutin”. Produced in collaboration with Ean Aguila of Ang Bandang Shirley, this single marks a pivotal moment in the duo’s evolving musical narrative.
In a recent interview, No Lore shared insights into their creative process, emphasizing a deeper exploration into synthesizers and samples, a shift towards more Tagalog songs, and a fresh perspective gained from industry interactions. “Our time in the studio with Ean Aguila was a transformative experience, opening new avenues for our sound,” said Tita Halaman
Jerald added, “Our love for synth-pop and film score music heavily influenced the creation of ‘Malilimutin’. We’ve woven these elements into our music, aiming to strike a balance between emotional depth and our unique style.”
“Malilimutin” is described as a ‘mad sad song’ with emotional lyrics, strong beats, and airy vocal synths, setting it apart in the duo’s discography. The song narrates the fear of being forgotten, a theme that resonates deeply with its creators. “The opening lines of the song encapsulate the essence of the emotion we want to convey,” shared Jerald.
Jerald Juatco and Tita Halaman, the talented siblings behind No Lore, uniquely blend their artistic prowess with Jerald’s expertise as a graphic designer and Tita Halaman’s flair as a visual artist in the Philippines, painting key visuals for each single they produce. Their creations are more than just music; they are a harmonious fusion of art and melody, offering a captivating visual and auditory treat that transcends boundaries.
Tita’s favorite line from the song, “Malilimutin malilimot mo na din ba sila? Mga kaibigan kong naging kaibigan mo na?” reflects on the complexities of relationships and the interconnectedness of social bonds and the natural fear of being forgotten.
On challenges and rewards, Jerald reflected, “Blending our unique sound with the deep emotional theme was a challenge, but the outcome has been incredibly rewarding.”
Looking ahead, No Lore revealed plans for more singles in 2024, including collaborations and an enhanced live performance experience. Their next song will be out soon and hinting on an album release this year. Off The Record lead by Ricky Ilacad with their new partnership with Sony Music Entertainment Philippines marks a significant step in their career, promising a year of exciting developments and unforgettable musical experiences.
“Malilimutin” is available on all major streaming platforms on January 26, 2024. Join No Lore in this new chapter of their musical journey and stay tuned for more groundbreaking releases.