The Philippines’ inaugural Beauty Creator Summit took place at KMC Solutions – One Ayala, Makati City, gathering over 200 beauty influencers and aspiring content creators. Organized by Project Vanity’s Liz Lanuzo, the summit featured top beauty influencers Marj Maroket, Belle Rodolfo, Teree Daisuke, and Kai Javier, each presenting key topics on succeeding in the beauty content industry.
Belle Rodolfo led a workshop titled “So You Want to Be an Authentic Content Creator?” emphasizing storytelling and scriptwriting to help creators stay genuine. Kai Javier provided a practical guide in her session, “Content Creation Strategies, Equipment, and Editing Basics,” focusing on essential techniques for professional content production. Teree Daisuke shared insights in “How to Approach Brands, Pitch Yourself, and Analyze Your Success,” drawing from his own journey to highlight pricing strategies, analytics, and brand collaboration. He encouraged attendees to use social media hashtags and engage in events to build relationships with brands. He recalls joining as many online content creation competitions to get his name out there, including the ones hosted by OG brands like Ever Bilena and Careline. Marj Maroket concluded with “Branding Strategy for Beauty Creators,” discussing her evolution from home-recorded content to representing brands globally, and inspiring attendees to develop a brand that resonates with their audience.
A common theme across all sessions was authenticity as the key to standing out in today’s digital landscape. Attendees participated in breakout mentorship sessions with each speaker, gaining hands-on coaching and insights.
The event offered three ticket tiers, each with exclusive beauty kits: Beauty Insider (P5, 000), Trend Setter (P2, 000), and Fresh Face (P1, 000).
Ever Bilena’s group of brands—Ever Bilena, Careline, Spotlight Cosmetics, Hello Glow, Hyaloo, and Ever Organics—played a significant role as sponsors, featuring interactive booths with unique giveaways. Ever Bilena offered customizable Serum Tinted Lip Balms with their fun and coquette bedazzling station, Hello Glow ran a “guess the sunscreen” challenge with prizes, and Spotlight Cosmetics showcased its trending products with personalized engraving services.
The summit’s success marks a significant milestone for the local beauty community, highlighting the importance of authenticity and strategic branding in influencer growth!