PLDT Enterprise, the corporate arm of PLDT, continues to lead the way in B2B marketing, securing top honors at the prestigious Marketing Excellence Awards. PLDT Enterprise proudly took home the Gold for Excellence in B2B Marketing and the Bronze for Excellence in Communications and Public Relations, affirming its innovative approach and commitment to delivering impactful marketing initiatives.
The awards recognize customer stories conveyed in PLDT Enterprise’s “Visionaries” campaign, which played a pivotal role in showcasing their journey in digital transformation and resilience. The “Visionaries” campaign gathered an ensemble of business leaders who dared and made a change by facing tough challenges head-on, focusing on the solution while prioritizing people and products over profits.
Through this campaign, PLDT Enterprise highlighted how its digital solutions have empowered businesses across various industries to effectively navigate the ever-evolving digital landscape while putting the customers on center stage to display how they excel in their respective fields.
Shining Light on Customer Journey
The “Visionaries” campaign was conceived as a showcase for businesses to narrate their journeys of transformation and growth. Through this campaign, PLDT Enterprise provided a platform where customers could highlight their use of digital tools to overcome industry challenges and achieve their goals. The campaign celebrated the innovation and determination of these businesses, while PLDT Enterprise acted as the partner catalyst, supplying the digital solutions and support necessary for their success.
By offering a stage for these stories, PLDT Enterprise underscored the importance of collaboration in enabling businesses of all sizes to thrive in an increasingly digital world. The Marketing Excellence Awards recognition is the output coming not only from the campaign’s effectiveness but also from the resilience and strength of the customers it featured. These accolades underscore the synergetic effort between PLDT Enterprise and its clients, highlighting the company’s dedication to empowering and amplifying the voices of the businesses it supports.
“Our ‘Visionaries’ campaign was not just about promoting our services; it was about telling the stories of our clients who, through their partnership with PLDT Enterprise, have transformed their operations and achieved remarkable success,” said Chet Alviz, Vice President and Head of Enterprise and International Marketing at PLDT Enterprise. “These awards are a testament to the strength of our customer-centric approach and our dedication to delivering value through innovative marketing and communication strategies.”
Leading the Charge for Businesses of all Sizes
The “Visionaries” campaign successfully resonated with a diverse target audience, encompassing micro-, small-, and medium-sized enterprises (MSMEs), large domestic corporations, global carriers, and local government units. This shows the extensive scale and outreach of the initiative, ensuring the campaign’s penetration across various business types, regardless of their size, geographical location, or industry affiliation.
“Our ‘Visionaries’ campaign has truly captured the essence of leadership and innovation, resonating not only with our target audience but also with industry experts who recognize the impact of effective communication. These recognitions at the Marketing Excellence Awards reaffirm our commitment to celebrating and empowering visionary leaders who are driving change and making a significant impact. It’s more than just an award; it’s a validation of our efforts to inspire action and spotlight the transformative power of leadership,” said Mitch Locsin, First Vice President and Head of Enterprise and International Core Business at PLDT and Smart.
Even out-of-the-box thinkers who push boundaries need help to realize their vision–a leader like PLDT Enterprise who is highly focused on the task, equipped with a myriad of digital solutions, tested problem-solving prowess, and a deeply ingrained belief that, “Together, we could move further.”
The “Visionaries” campaign underscored the critical role that PLDT Enterprise plays in empowering businesses with the tools and technologies they need to succeed in the digital age. By crafting compelling narratives that resonated deeply with its target audience, PLDT Enterprise reinforced its position as a marketing leader within the industry.
Continuing the Momentum
This latest recognition builds upon a series of recent accolades for PLDT Enterprise. The “Visionaries” campaign was also recently honored with a Silver Anvil Award under the PR Programs – Marketing and Brand Communication Category, for the impact in its 2023 public relations and marketing campaign. It also received a Bronze Stevie® in the category of Innovation in the Use of Social Media at the 2024 Asia-Pacific Stevie Awards.
All these achievements reflect PLDT Enterprise’s commitment to creating campaigns and initiatives that are not only innovative, but also deeply aligned with the needs and aspirations of its customers. As a leader in the B2B space, PLDT Enterprise continues to set the benchmark for excellence, driving growth and transformation for businesses across the Philippines and beyond.