Pru Life UK ranks number one in the life insurance industry in the Philippines, garnering the highest New Business Annual Premium Equivalent (NBAPE) as reflected in the recently released Insurance Commission (IC) report as of 31 December 2023.
The report shows that Pru Life UK achieved an impressive NBAPE of Php 10.54 billion for 2023 representing 11% growth. The company broadened the gap with the closest competitor by a margin of Php 472 million. NBAPE serves as the universally accepted performance metric used to assess sales performances of the life insurance industry in the Philippines.
Owing to the company’s innovative offerings, Pru Life UK also leads in total premium income from variable life insurance products, amounting to over Php 45.7 billion as of 31 December 2023.
With over 42,000 digitally empowered agents and 1.7 million lives assured, Pru Life UK strengthens its market leadership reflecting the company’s unwavering commitment to being the most trusted partner and protector of many Filipino families.
More than numbers, Pru Life UK also attributes its industry success to good corporate governance which guides the business to lead with transparency and integrity. A Golden Arrows awardee for five (5) consecutive years since 2018, Pru Life UK has cemented itself as a beacon of responsible business practices in the Philippines.
“It is with great pride and honor that we achieved the country’s number one life insurer position in 2023, ” said Francis Ortega, Executive Vice President and Chief Financial Officer of Pru Life UK. “We express our heartfelt appreciation to our customers, partners, employees, and agency force for their collective efforts that have driven us to achieve this significant milestone. Our purpose, “For Every Life, For Every Future,” guides us in providing innovative and accessible solutions to every Filipino. We aim to be the most trusted partner and protector for this generation and generations to come by providing simple and accessible financial and health solutions.”
The consistent growth of Pru Life UK is aligned with that of its parent company, Prudential plc, which recorded a 45% increase in new business profit to USD 3.1 billion as of 31 December 2023.
As it further strengthens its commitment to providing financial solutions addressing the evolving needs of Filipinos, the company recently launched PRULove Wealth, a single premium product designed to provide Filipinos life insurance coverage while also allowing them to earn returns with rates comparable with those from high-yielding time deposits. The plan uniquely offers 4% guaranteed annual cash payout, 100% cashback, and up to 125% insurance coverage.