There is always a spark of creativity within us that’s just waiting to be shared with the world. NYMA talent and multipurpose artist, Raco Ruiz, embodies this very statement as he partners with 0917 Lifestyle to launch an exclusive merchandise collection inspired by his signature vibrant style and playful characters. This partnership is a significant milestone since he has always dreamt of seeing his visions come to life.
The Raco Ruiz x 0917 Lifestyle collaboration centers around Wacko the Fox, a teal-hued character born from Raco’s imagination and creativity. Wacko, with his humorous obsession for “Rac-O’s” cereal, brings a take on childhood nostalgia and the sweet treats we grew up with.
“I wanted to emphasize the absurdity of how these cereal characters are obsessively devoted to unhealthy cereals,” shared Ruiz. “I thought it would be amusing to portray him as a bit unhinged—like a cereal junkie. That’s why I chose such an exaggerated name for him.”
The collection offers a range of must-have items for fans and fashion enthusiasts alike:
- Three Distinct Shirts: Raco’s shirts will feature three different cereal fox characters at the back. The first, the Rac-O’s Tie-Dyenamite shirt, will feature a visually striking tie-dye backdrop, while the other two shirts will be in black and white for buyers interested in a simpler look. The shirts will be available in sizes XS, S, M, L, XL, and XXL.
- A Cozy Hoodie: The Rac-O’s Tie-Dyenamite Shirt in rainbow color also gets to shine in a hoodie version! The hoodie will be available in sizes S, M, L, and XL.
- A Stylish Tote Bag: A canvas bag designed by Raco bursts with vivid colors, adding a touch of artistic flair to everyone’s everyday essentials. This will feature a zipper opening, and will be 46 x 36 cm.
- Cereal Box with Merch: Introducing Surreal Box 2.0 in Tie-Dye. This special edition set is a collector’s dream, featuring:
- Cereal Box
- Tie-dye Shirt
- Matte Stickers
- Photocard
Kat Bautista, NYMA’s head of talent shared, “We are thrilled to introduce Raco Ruiz’s bespoke collection with 0917, a striking fusion of vivid, nostalgic artistry and everyday wear. This collaboration brings Raco’s distinctive vision into the realm of accessible fashion, merging his unique artistic flair with the practical elegance of 0917’s designs. We eagerly anticipate how this convergence of creativity, whimsy, and functionality will resonate with our audience.”
As we look forward to this merch, Ruiz hopes the collection inspires a playful nostalgia, perhaps even prompting fans to consider their own relationships with those treats. “I hope they just simply have fun with the merch, maybe have a little self-reflection about what they choose to eat, but at the end of the day feel a bit of nostalgia for the questionable snacks we grew up with” he shared. “Because whether we like them or not in hindsight, during our childhoods, they made life more colorful and more fun and more sweet.”
Get your hands on this exciting, limited-edition collection now! Shop the Raco Ruiz x 0917 Lifestyle merch line, available exclusively at Globe stores and e-commerce platforms.