SB19 leader Pablo is WWF-Philippine’s new Earth Hour Music Ambassador who will be the main guest of the annual switch-off event in Manila City on March 23, 2024.
“Pablo, for us, represents the passion and resilience of Filipinos, and we want these qualities to be front and center for the annual Earth Hour celebration, which will be the 16th anniversary in the Philippines,” Earth Hour Philippines National Director Atty. Angela Consuelo Ibay said.
“As SB19’s songwriter, creative director, and CEO of their label, Pablo has masterfully infused his music with Filipino culture, flavor, and style. Earth Hour is a global grassroots movement for the environment and we celebrate it in our unique Filipino way. Pablo is the perfect ambassador for Earth Hour,” Ibay said.
The annual Earth Hour celebration will be held at the Kartilya ng Katipunan in Manila City for its 16th anniversary. Earth Hour Philippines was celebrated for the first time in the Philippines back in 2008 at the CCP Complex grounds.
This yearly global switching off of lights will be observed from 8:30 pm to 9:30 pm, local time. Over 190 countries and territories around the world will also follow suit as part of this one-of-a-kind global grassroots movement for nature. Since the first Earth Hour in Australia in 2007, millions of people worldwide participate every year in Earth Hour with the partnership of governments, businesses, civil-society groups, making it an authentic movement of humanity for the environment.
In partnership with the Manila City Local Government, the program will be held at the Kartilya ng Katipunan beside the city hall building, with the iconic Manila Clock Tower as the backdrop. Aside from Pablo, performers include Ched and Lirah Bermudez.
“All of us Filipinos are going to feel the impact of climate change through extreme storms, flooding, heatwaves, and droughts,” Ibay said. “Such a complex and multi-sectoral problem will likewise require solutions from all levels of society.”
“This is why Earth Hour is such a great platform to convene government, businesses, civil-society organizations, the academe, and of course, the very vocal and influential youth,” Ibay said. “Bringing everyone together for us to tackle and solve plastic waste pollution and environmental degradation is Earth Hour 2024’s main theme.”
Prior to the ceremonial switch-off at 8:30 pm, there will be a solutions fair for partner non-government organizations and social enterprises. The event will also mark the official start of the Earth Hour virtual run organized by Pinoy Fitness.