SM Development Corporation (SMDC) kicked off its 20th-anniversary celebration with a three-day trade show at the MOA Music Hall from November 22 to 24, 2024. The event highlights two decades of excellence in real estate, offering an immersive experience into the SMDC lifestyle.
The opening ceremony featured a ceremonial lock-and-key photo opportunity led by SMDC executives Grace Evangeline Sta. Ana, Jessica Bianca Sy, and Marking Que. Joining them were PNP Gen. Bernard Yang and Philippine Red Cross Chairman Richard Gordon. These partnerships reinforce SMDC’s dedication to community safety, security, and outreach initiatives.
Guests are treated to guided walkthroughs showcasing SMDC’s hallmark features, including grand lobbies, resort-style amenities, and vibrant community spaces. Attendees also enjoy engaging talks, live entertainment, and exclusive anniversary deals.
Event Highlights
and Head of Customer Support (SMDC), Gen Bernard Yang (SPD NCR), Grace
Evangeline Sta. Ana, EVP and Head of Core Operations and Project Development
(SMDC), Jessica Bianca Sy, VP and Head of Design, Innovation and Strategy (SMDC)
The ceremonial opening set the stage for the celebration, with SMDC executives and partners emphasizing the company’s commitment to creating safe, sustainable, and inclusive communities. Honorary guests and media explored interactive exhibition booths showcasing SMDC’s milestones and future plans.
Day 2 (November 23) featured keynotes by life coach Michael Yap and financial expert Chinkee Tan, interactive partner activities, and live music by MoonJive, culminating in a fireworks display.
Day 3 (November 24) offered insights from motivational speakers Earl Beja Paolo and Ardy Roberto, closing with performances by Nicole Asencio and Serenade Society.
Two Decades of Excellence
Since its first development, Chateau Elysee, in 2004, SMDC has delivered over 183,000 residential units. Its focus on sustainable, inclusive communities continues to redefine urban living for Filipinos.