Global Strategic Partners Distribution Inc. (GSPDI) has introduced Sue Bee Pure Honey® to the Philippines with a delightful event that captured the essence of a traditional American county fair. The highlight of the event was the unveiling of Sue Bee’s new product logo, marking an exciting milestone for the brand.
The launch event is being held to present the new look of Sue Bee Pure Honey®—a look that is fresh, exciting, and designed to captivate a new generation of consumers and honey lovers. The redesigned packaging is modern and vibrant, reflecting the dynamic lifestyle of today’s consumers. It aims to stand out on the shelves and appeal to both long-time fans and new customers.
But despite this stylish transformation, Sue Bee Pure Honey® continues to offer the same pure, high-quality goodness that families have loved and trusted for generations. The commitment to quality remains unwavering, with every jar containing 100% USA honey made by dedicated beekeepers who uphold a tradition of excellence. The new look is a testament to Sue Bee Pure Honey’s® ability to evolve with the times while preserving the authentic taste and trusted purity that has made it a household favorite for nearly a century.
In addition, Sue Bee Pure Honey® is thrilled to announce its raffle promo entitled “Discover Sweet Sensations.” To join, customers can purchase any Sue Bee Pure Honey® variant at their favorite supermarket or grocer, snap a photo of their purchase and receipt, and send it to the Sue Bee Pure Honey® Facebook page along with their complete name, mailing address, email address, and contact number. Participants will then have the chance to win an exciting, all-expense paid getaway for two (2) three days and two nights to one of the Philippines’ most sought-after paradise destinations.
A Taste of Americana
Held at Ballroom 1 of Grand Hyatt Manila and hosted by Rovilson Fernandez, the launch featured an array of food stations serving traditional American dishes, each thoughtfully crafted to showcase the versatility and rich flavors of Sue Bee Honey. Guests enjoyed unique culinary creations infused with the wholesome goodness of Sue Bee Honey. The festive atmosphere was enhanced by lively music, traditional county fair games, and captivating entertainment, creating an unforgettable experience reminiscent of a classic American hoe down.
A Wholesome History
Sue Bee Honey’s® story began in 1921 in Sioux City, Iowa, when five beekeepers pooled their resources to form the Sioux Honey Association. Their collaboration has since grown into a cooperative of 200 beekeepers across the United States, many of whom have passed down their craft through generations. Today, the Sioux Honey Association is renowned for producing pure, high-quality honey that customers around the world trust and love.
To maintain the exceptional quality of Sue Bee Pure Honey®, the Sioux Honey Association employs a rigorous testing process. Each batch of honey undergoes extensive testing for color, moisture, purity, pollen content, and other attributes. Only honey that meets these strict standards is deemed worthy of the Sue Bee name and is bottled for consumers to enjoy.
Sue Bee Honey products are made from 100% USA honey, derived from the nectar collected by honeybees and transformed into honey stored in honeycombs. The honey is then filtered to remove visible particles from the hive, ensuring a smooth and pure product without any additives.
Sue Bee Honey in the Philippines
Global Strategic Partners Distribution Inc. (GSPDI), a respected pioneer in the import and distribution industry, has been the exclusive distributor of Sue Bee Honey in the Philippines since 2000. The company has built a robust nationwide distribution network with its main office and warehouses located in Metro Manila and serves customers in key urban centers across the archipelago.
GSPDI boasts extensive experience in importing products, particularly from the United States, and has a strong sales and marketing presence in both the retail and food service sectors. With recent upgrades to its logistics facilities and infrastructure, GSPDI has enhanced its market operations, ensuring efficient distribution of fast-moving consumer goods (FMCG) to all clients and trade partners.
In the Philippines, GSPDI distributes various Sue Bee Honey variants, including Premium Pure Honey, Orange Blossom Pure Honey, and Aunt Sue’s Raw & Unfiltered Wildflower Honey.
With this exciting launch, Filipino consumers can now enjoy the rich, pure flavors of Sue Bee Pure Honey®, a brand with a storied history and a commitment to quality that spans over a century.