Sun Life, the no. 1 life insurance company in the Philippines in terms of total premium income, recently earned three recognitions at the Insurance Asia Awards 2024. The company’s triple win consists of the following categories: Business Insurance Initiative of the Year, Insurance Product Innovation of the Year, and Marketing Initiative of the Year.
Sun Life’s Sun Future Proof program was awarded as the Business Insurance Initiative of the Year. This program crafts financial plans according to the stage of the business – from start-up to growth to maturity – and covers four aspects: personal goals, business continuity, succession planning, and leaving a legacy. Since its launch, Sun Future Proof has generated impressive results, growing the company’s business owner segment.
Meanwhile, recognized as the Insurance Product Innovation of the Year, the Sun Peso Maximizer (Hybrid Income) and Sun Dollar Maximizer (ProIncome) plans offer insurance coverage and fixed annual payouts, to address Clients’ needs for stability and growth. These products achieved record-breaking sales as it gained support from both Clients and advisors.
The Wheel of Life campaign was lauded as the Marketing Initiative of the Year, as it utilized a game show format to raise awareness on critical illnesses.
Surpassing all success metrics, the campaign increased the company’s health product sales and strengthened the message that Sun Life is here to be the Clients’ partner in living healthier lives.
“We are incredibly honored to be recognized by the Insurance Asia Awards, one of the region’s most prestigious recognition programs for insurance companies,” said Carla Gonzalez-Chong, Sun Life Philippines Chief Client Experience and Marketing Officer. “These accolades are proof that putting Clients at the center of everything we do will always lead us to our best work. We look forward to continuously providing them with innovative solutions and exceptional value.”
The Insurance Asia Awards ceremony, held at Marina Bay Sands in Singapore on July 9, 2024, was attended by Sun Life’s Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer; Lennie Arboleda, Head of Public Relations and Communications; and Renee Co, Market Segment Manager.