Megaworld Lifestyle Malls partnered with renowned sustainability advocate and designer Catriona Gray to create the Enviro-Chic Bag collection—an elegant fusion of eco-consciousness and practical design last September. This innovative project transformed approximately 9.9 tons of upcycled tarpaulins into three striking bags that embody both style and sustainability, encouraging a greener lifestyle for the modern fashionista.
Gray’s vision for the Enviro-Chic Bags was clear from the outset. Her intention was to create a functional accessory that seamlessly integrates into everyday life rather than a mere promotional item. “I just wanted to make something that was both practical and nice to look at. I don’t want it to just be a promo or this nice PR. I want it to be something that people will take home and really use,” she asserts.
“It was a little bit of a challenge because this is my first time to design something that isn’t jewelry, but it was really, really fun. I had a lot of freedom, and as a creative, I really appreciated that,” she reflects as the project allowed her to explore a new realm of design beyond her jewelry roots. Catriona’s creative journey was met with enthusiastic support from the Megaworld team, who welcomed her ideas on everything from color schemes to structural layouts.
For the former Miss Universe titleholder, sustainability is a deeply held conviction and more than just riding the current trend. “I never want to present myself as someone who has all the answers. But if I can make a small difference, I feel very fulfilled,” she said, describing the ethos that resonates throughout the Enviro-Chic collection, which aims to inspire others to integrate their own eco-friendly practices to their everyday lives.
“I hope it shows as an example to other creatives or people who care about our environment,” she shares, emphasizing that even small initiatives can create significant change. Through her collaboration with Megaworld Lifestyle Malls and SIDE B Upcycling Inc., Catriona is not only reimagining plastic waste but also redefining the role of fashion in environmental advocacy.
The Megaworld Lifestyle Malls x Catriona Enviro Chic Bag collection includes The Large Tote, The 3-Way Folio, and The Essentials Bucket. Each piece can be acquired for a minimum purchase receipt worth Php 7,000, Php 5,000, and Php 3,500 respectively along with a donation of 35 plastic bottles. Get the Enviro Chic Bag collection now at Eastwood City, Uptown Bonifacio, Lucky Chinatown, Newport Mall at Newport World Resorts, and Venice Grand Canal at McKinley Hill.
For complete promo mechanics, visit megaworld-lifestylemalls.com or call their hotline at 8-462-8888 or follow their social media accounts @MegaworldLifestyleMalls.