In a world where women’s roles are continually evolving, the significance of their contributions to the family often goes unnoticed. Beyond just maintaining the physical space, women play a pivotal role in decision-making, shaping the well-being and success of their families.
It’s been said that “behind every successful man is a woman,” yet “behind every successful woman is herself.”
Women have long been the unsung heroes, quietly but decisively steering the ship of family life. Indeed, their role is indispensable.
When it comes to household management, women call the shots. Their tasks cover everything from organizing the daily schedule of her kids, especially if they are of school age, to ensuring healthy meals and a clean and orderly household. Overall, she ensures that her household runs as smoothly as possible, creating a nurturing environment for her loved ones and, in doing so, hopes to build a better tomorrow for her family.
One mother joyfully said, “I have to ensure everything runs smoothly. Every detail should be considered because if I fail to do so, I feel like I failed my husband and my children, so I take this role seriously.”
In recent years, women have taken an active role in maintaining the family’s financial stability. They are nearly always regarded as the primary gatekeepers in ensuring the family’s financial future, whether they manage the family finances or supplement them with personal earnings.
With a keen eye for detail and a knack for stretching every peso, homemakers make prudent financial decisions that contribute to the stability and prosperity of the household.
And, as the world celebrates the women’s strength this March, it also acknowledges their invaluable contributions to decision-making for the benefit of the household and the family as a whole. After all, behind every thriving family, a woman orchestrates its success.
Such is the idea behind EastWest Ageas Life Essentials, a peso-denominated life and critical illness insurance solution that provides coverage until the age of 100. With Life Essentials, homemakers can have an ally in looking after their family’s wellness.
EastWest Ageas Life Essentials honors and celebrates women’s vital contributions in shaping the fabric of family life. Their unwavering dedication, resourcefulness, and resilience make them the true architects of home well-being. With Life Essentials by their side, they can continue to navigate the complexities of homemaking with confidence and grace, allowing them to build a better tomorrow.
Amidst the countless responsibilities of homemaking, EastWest Ageas Life Essentials emerges as a reliable solution that will help women excel in their roles as homemakers while also nurturing those they love.
Because when women succeed, so do their families.
EastWest Ageas is a joint venture between EastWestBank and Ageas.
EastWest Bank has 30 years of local banking experience, while Ageas is a leading Belgian insurer with 200 years of global expertise. Learn more about how they can help you live your best life right now.