Jollibee has officially opened its newest store in Enrile Boulevard, Tuguegarao City, Cagayan in early November. Apart from adding another footprint in the quick-service restaurant’s growing presence in Northern Luzon, the new store also houses green technologies—strengthening the brand’s commitment towards sustainability while continuing to satisfy customers’ jolly cravings.
“We’re very excited to bring more joy and welcome customers to our new store in Tuguegarao. Beyond our commitment to serving the best-tasting food, we also recognize our responsibility to build a more sustainable future, one joyful meal at a time. Jollibee Enrile Boulevard is one of the many initiatives we have launched—and will continue to launch—towards this goal, with the store featuring an array of green technologies designed to minimize environmental impact,” said Jon Villanueva, VP-Restaurant Systems of Jollibee Philippines.
Green technologies
Jollibee Enrile Boulevard incorporates a variety of solutions and technologies aimed at reducing overall waste and utilizing renewable sources—several of which are already implemented individually in select Jollibee branches nationwide.
This includes solar panels that reduce energy consumption by as much as 30%, partnered with a solar water heater for kitchen use and solar window films that help regulate temperature and repel outside heat. High efficiency motors are also installed to better manage the exhaust system and provide fresh air supply in the kitchen. This is particularly helpful for a store like Jollibee Enrile Boulevard which runs 24/7, as these motors allow the store to save energy during non-peak hours.
Converting pylon lights into LED is another impactful move for the new store as this results to at least 80% reduction in energy use. The store’s restrooms now feature light motion sensors and automatic low flow faucets that ensure no energy or water is wasted when not in use. The store is also equipped with a state-of-the-art wastewater treatment facility, which allows the use of treated and clean recycled water when flushing toilets. Even rainwater is not wasted as the water recycling system converts rainwater for use in general upkeep activities like watering plants or cleaning the store’s exterior areas.
Joy for tomorrow
The above are just some of Jollibee Enrile Boulevard’s features designed to reduce the branch’s carbon footprint, while ensuring that all operations remain at their most effective to serve customers better. This is aligned with the Jollibee Group’s push towards more sustainable business practices, as asserted in its “Joy for Tomorrow” sustainability agenda that’s focused on Food, People, and Planet.
“As we continue to grow and open more stores around the Philippines, we hope to provide the same joyful experiences while anchoring our actions towards sustainability,” said Bong Filart, VP-Network Development of Jollibee Philippines. “This will allow us to have a positive impact on the environment and the community while continuing to be a source of joy for Filipinos,” he said.