TopBreed signs sponsorship deal with UPMBT anew

Universal Robina Corporation’s (URC) dog food brand TopBreed has stepped up anew to support the University of the Philippines Men’s Basketball Team (UPMBT) with a new partnership deal signed with university and team officials at the UP Executive House, August 21.

TopBreed of URC’s Agro-Industrial Group (URC-AIG) has been one of the Fighting Maroons’ sponsors since 2020. URC-AIG first partnered with the team in 2018 through its premium farm products unit, Robina Farms.

To formalize the renewed partnership for UAAP Season 87, URC-AIG managing director Vincent Henry Go officially signed the Memorandum of Agreement with URC-AIG Supply Chain Director Rafael Jose Ruiz, UP chairman Jed Eva, and Coach Christian Luanzon representing head coach Goldwin Monteverde.

“Continuing our support for the UPMBT is a privilege for us because we believe in the same values—dedication, teamwork and excellence. The success and continuous growth of TopBreed is a testament to the Filipino’s world class talent, just like the UP Fighting Maroons,” shared Go, referring to the similar values of the UPMBT and TopBreed, now the leading Philippine-made dog food brand in the country.

“Over the years, we have seen the tenacity and “never say die” mentality of our athletes. We witnessed the cardiac games and those come-from-behind wins. We have the heart of a champion,” Go added. “Their path to success mirrors TopBreed’s own dedication to product quality and great team work with all stakeholders.”

“We are really grateful for the generosity of Vincent Go and the rest of the URC-AIG family, who have been our partners since 2018 – from Robina Farms and now TopBreed,” UPMBT manager Atty. Agaton Uvero said. “TopBreed came in to support the team in October 2020, never mind that we were then still reeling from the pandemic and needed help the most. Since then, they have always been there for us.”

“We really appreciate how supportive Vincent, his family, and his entire organization have been. More than just the financial support, the moral support that they give the Fighting Maroons by being present in all of our games is priceless,” said UP OASD Director Bo Perasol.

TopBreed and the UPMBT are also partners beyond basketball.

“With this partnership, we are combining our love of basketball and our bond with our furry friends, creating a platform where fans can connect with the Fighting Maroons and their Top Game Buddies or their Most Valuable Pals (MVPs),” said Go. “At TopBreed, we are committed to helping both athletes and pet lovers as we continue to champion the spirit of teamwork on and off the court, celebrating our loyal pets as our number one supporters in the game of life.”