Uratex Monoblock, the trusted Filipino plastic furniture brand in the market, amplifies its “Bawal ang Marupok” campaign with a hilarious bang reflecting Filipino values of resilience amidst challenges, facing it with a touch of humor, and finding joy within the struggle.
The landmark initiative “Bawal Ang Marupok” positions Uratex Monoblock as both a trailblazer and a standard of its own, with Uratex Monoblock receiving local certifications from the Department of Trade and Industry (DTI) and the Bureau of Philippine Standards (DTI-BPS), and the only brand to achieve Level 5 certification from the International Organization for Standardization (ISO), the highest plastic furniture standard in the country. The campaign was launched last year as part of the brand’s 30th anniversary.
In its recent short video advertisement, viewers are transported into a familiar scenario where a young girl, seated on a Uratex Monoblock, is seen admiring her crush from afar. Despite the girl’s funny and over-the-top antics and reactions, the Monoblock remains intact. The girl may have fallen, but the Uratex Monoblock remains firm and reliable, ready to support in any situation—a glaring testament to its durability, quality, and strength, even in the most playful of situations.
“For over 30 years, Uratex Monoblock has continued its promise of providing quality comfort to Filipino homes. Our distinctions reflect our unwavering commitment to excellence and customer satisfaction, which caters to our customers’ comfort and peace of mind. With this, our products have surpassed a series of tests, including stress and drop testing, and ergonomic assessments, to ensure the brand’s promise,” said Mr. Dindo Medina, Business Unit Director of Uratex Monoblock.
Similar to the girl in the video, we encounter daily scenarios that are often seen as ‘marupok’ or fragile. Through this campaign, we are reminded to be wise and prioritize the quality and safety that Uratex Monoblock guarantees in every piece. Investing in these sturdy, quality home furniture items is essential to ensure the safety and comfort of your loved ones, backed by a safety seal and reliable seat load capacity. In addition to the certifications, Uratex Monoblock can withstand up to 200 kilograms of weight, equivalent to the weight of three full-grown adults.
Uratex Monoblock offers a diverse range of home essentials that are carefully crafted, ensuring that the brand caters to various consumer preferences and home aesthetics. With common essentials like the 101 Classic, Americana, and Sofie Chair, they offer traditional monoblock chairs found in conventional Filipino households, ensuring that each chair not only retains its familiar appeal, but also upholds Uratex’s standards.
On the other hand, they have a more trendy line that boasts innovative and contemporary designs such as the Olympia Armchair, Charlotte Bistro, and Marciana chair, seamlessly blending functionality and aesthetics and adding a touch of elegance and chicness to every living space.
This shared value of resilience forms the cornerstone of Uratex Monoblock’s commitment to delivering products that withstand the test of time, ensuring that every piece enhances the comfort and quality of life for consumers, no matter the decade.
“With a longstanding presence in Filipino homes, Uratex Monoblock reflects the resilience and adaptability ingrained in Filipino culture. Just as Filipinos navigate life’s challenges with determination and grace, Uratex products embody durability and longevity, making them enduring companions for generations to come,” shared Mr. Medina.
The “Sulyap” ad is just the first of the many exciting executions the campaign has in store for its renewed “Bawal Ang Marupok” campaign, showcasing not only Uratex’s superior products but also the indomitable Filipino spirit.
Don’t miss out on the laughter! Check out the surprising twist by watching the video on Facebook, Instagram, YouTube, and TikTok.