A brand’s choice of endorser is a strategic decision that can significantly impact its public perception and overall success. When a brand aligns with an endorser whose values and goals resonate with its own, it creates a powerful synergy that fosters a genuine connection with consumers.
For a year now, Marian Rivera-Dantes, one of the most trusted faces in Philippine showbiz, has been the face of Home Credit Philippines—not just as an ambassador but as someone who truly believes in the brand’s mission to make financial services accessible to Filipinos.
So why did Marian Rivera agree to become the face of Home Credit?
“Na-attract ako sa kung paano sila nag-build ng tiwala sa millions of Filipinos for the past 11 years, offering accessible financial services na nakakatulong sa pang-araw-araw na buhay. Being part of their brand means I get to represent a company na tunay na pinapahalagahan ang tiwala, na para sa akin ay sobrang importante,” she said.
Trust has always been a cornerstone in many, if not all, relationships. Marian’s trust in Home Credit stems from the brand’s honesty in delivering what it initially promised to the public: low interest rates or no extra charges.
“Sa Home Credit, lahat ng sinasabi nila at ino-offer nila, lahat ‘yan ginagawa nila. Ayoko ng hindi legit; kapag sinabi kong zero percent interest, kailangan zero percent interest ang ibibigay nila kasi ‘yon ‘yung hahanapin, ‘yon ‘yung sinasabi mo. Nakataya ‘yung pangalan mo doon,” Marian said.
In its 11 years here in the country, Home Credit has served close to 11 million customers, and is trusted by more than 15,000 partner stores nationwide. The brand has also continuously improved its services to meet Filipinos’ ever-changing demands and needs, promoting low to zero percent interest installments whenever users need to buy groceries, appliances, gadgets, etc.
Home Credit’s consistent drive to improve its services and commitment to delivering on its promises have been two of the central reasons Marian chose to stay in partnership with Home Credit. Marian promises more exciting offers from Home Credit in the future.
“Nagagawa ni Home Credit na kahit sa ultimo na maliit na bagay, naibibigay niya sa’yo kasi ang priority nila dito is kung ano ‘yung pangangailangan ng Pilipino para ma-extend at maibigay nila,” Marian said.
Besides working with Home Credit, Marian recently starred in the film “Balota.” Due to public demand, GMA, local cinemas, and Cinemalaya have been talking about airing the movie in local cinemas starting October 16.
Marian’s partnership with Home Credit is a testament to the power of authentic brand alignment. By choosing a brand whose values and mission resonate with hers, Marian has strengthened her brand and become a trusted advocate for a company that empowers Filipinos to achieve their financial goals.
To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts. Customers are also encouraged to download the Home Credit App on Google Play to learn more about the latest promos and see what’s new in Shoppingmall.ph.
Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).
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