A Shy Guy, an Artist’s Tribute, and an Iconic Brand: SLIMSULIT’s “Dunkin’ Yasha” drops at TOYCON 2025

It’s days away but you already get a whiff of something legendary brewing in the world of designer toys. Dunkin’ Philippines partners with celebrated toy artist SLIMSULIT (EJ Sulit) to unveil a one-of-a-kind collectible that pays homage to two Pinoy favorites: Dunkin’ Brewed Coffee and the classic Dunkin’ Boston Kreme. Meticulously sculpted in resin, the Dunkin’ YASHA figure is a character of quiet charm—shy in stance but bold in meaning—holding his Dunkin’ essentials: Brewed Coffee, to energize and uplift your day, and a Boston Kreme, a well-loved treat of Pinoys for generations.

The exclusive release will debut at TOYCON PH 2025, this June 13 to 15 at the SMX Convention Center — with only 100 pieces available, intentionally limited to cater to the growing toy collector community and emphasize its rarity. Fueled by coffee and dripping with culture, this collectible stands out as one of the most exciting drops this year.

This collaboration isn’t about hype—it’s about heart. SLIMSULIT’s connection to Dunkin’ runs deep. As a child, his after-school routine often ended at Dunkin’ in Crossing (Mayflower Plaza, Mandaluyong City) with his mom. “We went so often that we knew the entire staff by name—every single one of them (shoutout to Ate Cecil, Ate Emma and SG Kuya Vic!)” he shares. The Dunkin’ YASHA is a tribute to those afternoons and small yet unforgettable moments.

What started as a personal passion project for SLIMSULIT became a meaningful collaboration with Dunkin’—a way to champion young Filipino artists and their creative spirit. Fans of his work will instantly recognize the signature SLIMSULIT style, but this time, Yasha is infused with flavor—a personal and nostalgic take on a figure that blends storytelling, culture, and design.

The character Yasha takes cues from EJ himself. Reserved, but impossible to ignore. “Nahihiya siya,” he laughs, referencing both Yasha’s quiet personality and his own. Hence, the name.

The Dunkin’ YASHA is more than a toy—it’s a creative milestone and cultural nod. That same energy is spilling into the Dunkin’ booth at TOYCON too! Those who score the figure will get a surprise treat at the activation. So, whether you’re a serious toy collector or a loyal Dunkin’ fan—or both—this one’s for you. Only a handful of these limited-edition figures will be available, so don’t miss the chance to drop by the Dunkin’ booth at TOYCON and get your hands on this one-of-a-kind release.

More about the artist:

EJ Sulit, a.k.a. SLIMSULIT, is one of the most exciting names in the local designer toy scene. His past projects, including notable brand collaborations, have earned him a solid global following. Often weaving pop culture with personal storytelling, SLIMSULIT is a shining example of why Filipino artistry deserves both a local fanbase and the global spotlight.