As the Lunar New Year approaches, digital travel platform Agoda unveils Cebu to be the most sought-after destination for international visitors celebrating the start of ‘The Year of the Snake’ in the Philippines. Agoda further reports that, based on accommodation searches made on the platform, Manila is the top-searched domestic destination, with Hong Kong being the most popular among Filipino travelers looking to spend the Lunar New Year holiday abroad.
International travelers are increasingly looking to the Philippines as a Lunar New Year destination, with accommodation searches growing 19% compared to the previous year. The archipelago draws the most visitors from South Korea, United States and mainland China. Cebu, with its world-renowned beaches, marine life, and cultural heritage continues to charm as the top destination for international travelers during the holiday period, with accommodation searches rising 15% from last year.
Domestic travel during the Lunar New Year holiday is also increasingly popular in the Philippines as witnessed by a 52% rise in accommodation searches on Agoda. The most popular destination for domestic travel is Manila, with a nearly 50% increase in searches compared to last year. The capital is a favorite among Filipinos looking to usher in the Lunar New Year in what is said to be one of the oldest Chinatowns in the world, featuring traditional dances, lantern-lined streets and festive fare.
For Filipinos looking to celebrate ‘The Year of the Snake’ abroad, Hong Kong slithers into the lead with a 120% growth in accommodation searches compared to the previous year, overtaking Tokyo. With its impressive skylines and melting pot of cultures, Hong Kong offers an exciting array of festivities including fireworks, parades and performances to usher in a prosperous new year. Overall, outbound accommodation searches increased by 67%, indicating Filipino travelers’ growing desire to spend the holiday period abroad.
Mike Hwang, Country Director, Philippines at Agoda said, “The Lunar New Year holiday is one of Asia’s most popular travel periods and it’s great to see growing interest in the Philippines from international and domestic travelers alike. Cities like Cebu and Manila showcase the wonderful diversity of experiences in the Philippines, from stunning island escapes to cultural festivities in the heart of the capital city. Whether celebrating the new year from the Philippines or traveling abroad, Agoda offers travelers great deals on flights, accommodations and activities to usher in the Year of the Snake.”
The Lunar New Year holiday marks new beginnings and the arrival of Spring, making it a significant travel period as people look to reunite with family and friends. ‘The Year of the Snake’ symbolizes rebirth and transformation and is said to present an auspicious opportunity for embracing self-discovery and exploring new horizons. Known for their association with good fortune, snakes inspire travelers to shed the old and welcome the new — whether by rediscovering familiar places or venturing abroad during this festive season.
Looking at the combined preferences for Asian travelers, Japanese cities in particular emerged as favorites for the Lunar New Year holiday, with Tokyo taking the crown followed by Bangkok (Thailand), Osaka (Japan), Fukuoka (Japan), and Seoul (South Korea).
As travelers prepare to shed the old and embrace the new, Agoda offers exceptional deals for their Lunar New Year holiday on over 4.5 million holiday properties, more than 130,000 flight routes, and over 300,000 activities and experiences that are available on the platform. The latest deals are available in the Agoda app or on agoda.com/deals.