Vision Express, the leading premium optical retailer in the Philippines, announced Atasha Muhlach as its latest Spring/Summer 2025 ambassador. Committed to offering a premier retail experience, Vision Express also unveiled a fresh look in its stores, featuring updated interiors and innovative eye care services.
Actor and singer Atasha Muhlach expressed her excitement about being the new face of Vision Express. “Eyewear holds so much power in elevating a simple look. Vision Express is the best place to cop designer brands for all your eyewear needs. I’m thrilled to be part of the Vision Express family,” she said.
“We are ecstatic to have Atasha Muhlach as our ambassador this season as we bring in the latest eyewear from Gucci, Celine, Prada, and many more luxury brands. We are also set to launch more sought-after designer brands this year as we revamp our stores to give more Filipinos a top-tier retail experience,” said Vision Express Managing Director Neelam Gopwani.
Vision Express is home to global eyewear brands, making it more accessible to Filipinos to cop the latest eyeglasses and sunglasses straight from the runway. For Spring/Summer 2025, brands like Miu Miu, Dita Lancier, Loewe, and Off-White made waves with unique and highly fashionable pieces. From skinny temple designs to bold rectangular frames, the SS25 collections have something for everyone.
New look, same state-of-the-art services
Staying true to its mission of providing the most advanced and professional eyecare, Vision Express is giving its stores a facelift while maintaining its state-of-the-art eye experience for its customers. In its recently opened store in SM City Cebu, white interiors complemented by cream-colored fixtures create a more welcoming ambiance for that unmatched premium retail experience. More stores will be renovated this year to cater to more Filipinos nationwide.
Vision Express has also reintroduced its extensive eye test, Vision7, and AI-powered eye health screening, Visionplus. Vision7 is Vision Express’ comprehensive eye exam comprising seven steps conducted by professional and board-certified optometrists. This includes case history taking, visual acuity test, objective refraction, subjective refraction, binocular vision, visual health exam, and diagnosis and management.
Equipped with the latest in ocular screening technology, Vision Express offers Visionplus. This AI-powered machine provides a detailed and accurate snapshot of your eye health. Beyond determining your eye grade and detecting eye diseases, Visionplus can identify potential health risks in under three minutes. This groundbreaking feature can deliver advanced pre-diagnosis screening for conditions such as diabetes, hypertension, and heart diseases.