AXA Philippines Chief Marketing Officer (CMO) Fernando “Nandy” Villar has been named one of this year’s Top Marketing Mentors by Mansmith and Fielders, Inc., a leading marketing and entrepreneurship training firm in the country.
The award was given during the annual Mansmith Market Mentors Awards, which celebrates marketing leaders who have not only excelled in their fields but also mentored aspiring marketers, building legacies that foster talent and innovation. Villar joins a distinguished group of visionaries and executives committed to empowering the next generation of marketing professionals.
In his role as CMO, Villar has led transformative marketing strategies. His expertise in brand management, digital transformation, and customer engagement has strengthened AXA’s market presence and developed innovative solutions for Filipinos. His leadership style, characterized by its authenticity, collaboration, and continuous learning, has inspired, and guided young professionals in the field and beyond with the knowledge, confidence, and skills to thrive in the industry.
During the awarding ceremony, Villar shared valuable insights on leadership, strategy, and mentorship, providing attendees with a deeper understanding of how successful marketing leaders approach challenges, make data-driven decisions, and connect meaningfully with their audiences. More importantly, he emphasized how mentorship transforms the industry by shaping future leaders.
“I’m honored to be recognized as one of the top marketing mentors by Mansmith and Fielders, Inc. Marketing, to me, goes beyond strategy—it’s about inspiring action and making a real difference. Being in the insurance industry makes this even more meaningful, as our purpose of protecting what matters drives us to empower people with the right protection and support so they can live life with confidence. I’m grateful for the mentors who shaped my journey and proud to pay it forward to the next generation of marketers,” shared Villar.
With leaders like Villar guiding the way, the future of marketing in the Philippines is bright. The award affirms not just his legacy but also AXA Philippines’ continuous commitment to building a resilient future-ready workforce and a robust marketing industry.