March 3, 2025, marked a milestone for real estate professionals as Ayala Land Estates hosted “Elevate to Dominate” at Alviera Country Club, Central Luzon’s premier lifestyle destination located in Pampanga. The event gathered top brokers, industry leaders, and experts to explore Central Luzon’s booming property market and investment opportunities.
Jennylle S. Tupaz, Senior Estate Development Head for VisMin and Central Luzon at Ayala Land Estates, opened the event, highlighting the region’s rapid growth and brokers’ key role in shaping its future. Keynote speaker Joey Bondoc, Research Head at Colliers Philippines, provided insights into Central Luzon’s 6.1% GDP growth, OFW-driven property investments, and major infrastructure projects such as the North-South Commuter Railway and Clark International Airport expansion. These developments are set to boost land values and economic activity, reinforcing Ayala Land’s estates in Tarlac and Pampanga as prime investment hubs.
Rica Balbido, Estate Development Head for Central Luzon, shared updates on the estate’s transformation into a regional hub. Alviera’s Industrial Park is fully sold out, the Alviera A-Block commercial district is near completion, and the Alviera Town Square set to be a key lifestyle and business hub. The estate is also enhancing its commercial landscape with the Alviera East Commercial development, which is now 100% completed and strategically linked to residential communities and industrial parks.
Alviera CBD masterplan is progressing with sustainable and smart urban design by Henning Larsen. The first commercial buildings are set for turnover by 2025, enhancing Alviera’s role as a business and lifestyle destination.
Alviera enhances livability with its recreational and lifestyle offerings, such as the Alviera Country Club, Sandbox, and the upcoming La Salle Botanical Garden by Grossmax, promoting green, wellness-focused living. Infrastructure upgrades, including 16km of roads, hybrid streetlamps, and improved expressway access, reinforce its status as a future-ready urban estate.
Clarence Carcellar, Project Development Manager of Cresendo, highlighted Cresendo’s commercial growth, with the first two phases sold out and Downtown Phase 3 recently launched. The expansion of the Luisita Access Road, set for completion in 2025, will further enhance connectivity, supporting the estate’s vision as a hub for enterprise, education, and commerce.
Additional insights came from Mirma Tica-Ortiz, Student Recruitment Officer of Miriam College, who discussed the upcoming 10-hectare state-of-the-art campus designed by Lor Calma & Partners opening in 2025, and Dr. Mildred Sevilla, Dean of Miriam College Alviera, who joined a dynamic panel discussion on the region’s future.
Cresendo’s 47-hectare commercial core is rapidly growing, with Phase 3 adding premium commercial and shophouse blocks. The Luisita Access Road expansion, set for completion by Q2 2025, will improve connectivity. The Cresendo Industrial Park is 95% occupied, with only two lots left for investment. The Don Bosco TVET Center, opening in 2025, will enhance workforce development.
With Don Bosco Senior High School, McDonald’s, and MerryMart already in place, Cresendo Shophouses will soon welcome 7-Eleven, 21st Bean Café, MiPanda, and the province’s first Anytime Fitness, further enhancing Cresendo as a vibrant community hub.
Broker Head Deo Ignacio closed the event by unveiling exclusive broker incentives, reinforcing Ayala Land’s commitment to its partners. With Alviera and Cresendo emerging as premier growth centers, Ayala Land continues to drive sustainable, world-class developments in Central Luzon and beyond.