In a time where brands must evolve or risk irrelevance, the need for strategic direction, mentorship, and access to expert knowledge becomes more urgent than ever. This is the driving force behind BRAND CON 2025, the country’s first premier summit dedicated to elevating Filipino brand excellence across industries. Set to take place on November 11 to 13, 2025, from 9:00 AM to 6:00 PM at Newport World Resorts, BRAND CON is poised to reshape the future of Philippine branding through an immersive, hands-on experience.
The three-day summit is the first of its kind that brings together entrepreneurs, marketing professionals, SME founders, corporate leaders, and brand thinkers in a shared pursuit of lasting brand relevance. At its core, BRAND CON is designed to deliver practical strategies, expert mentorship, and authentic brand-building narratives through carefully curated segments that champion both foundational learning and creative innovation.
At the plenary hall, brand enthusiasts will hear from renowned global and local branding voices, headlined by Laura Ries, the world-renowned brand strategist and best-selling author. Alongside her are celebrated Filipino founders such as Grace Dimacali of Mary Grace, who will share powerful stories that anchor the brand-building journey from developing a strategic roadmap, to crafting an identity that resonates and delivering marketing that drives impact.
Attendees will also take part in focused, mentored workshops facilitated by top practitioners from leading organizations such as PANA, 4As, PRSP, PRA, DMAP, and more. These intimate breakout sessions allow participants to translate theory into application, with guidance and peer collaboration that refines their approach in real time.
One of the event’s most anticipated features is the Brand Museum—a first of its kind in the country, which traces the evolution of beloved Filipino food brands. It captures the heart of how local businesses transformed into household names, preserving stories of grit, innovation, and national pride. A special spotlight on an international food brand adds a global perspective to the mix.
Complementing the learning experience are the Sponsors Expo and Brand Con x UB Negosyante Christmas Village. These showcase tools, services, and locally made products that empower enterprises to scale up, especially in preparation for the peak gift-giving season.
Spearheaded by Branding Nerd in partnership with the Department of Trade and Industry and Newport World Resorts, and co-presented by GCash for Business. BRAND CON 2025 is strongly supported by an esteemed group of brand champions and enablers, including Esquire Financing, Monde Nissin Corporation, Google, UB Negosyante, Lorins, JuanHand, Hershey’s, Small Business Corporation, PETNET, ChinaBank, PASIA, Backstage Manila, Toluna, Canva, m360, Inquiro, and AdSpark.
More than a conference, BRAND CON is a convergence point—a celebration of the spirit behind every Filipino-made brand and a call to action for those seeking to carve out their own mark in the marketplace. From startup dreamers to legacy builders, BRAND CON offers both the vision and the roadmap to transform ideas into enduring brand stories. Visit brand-con.com for more details.
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