Carmen’s Best, a Filipino dairy brand known for its premium ice cream, is starting the year on a high note with another key milestone in the local dairy industry with its official launch of a new fresh milk line.
Held at The Fifth at Rockwell, the delightful event introduced attendees to the pure joy of real, fresh milk and celebrated the brand’s commitment to making a positive contribution to the local dairy sector.
Themed “Fresh is Best. From Moo to You,” the event brought together industry partners, top media, major influencers, and dairy enthusiasts to experience the Carmen’s Best long standing promise of #NoShortcuts firsthand. Hosted by popular TV and podcast personality Joyce Pring, over 250 guests gathered to witness the unveiling of the brand’s exciting milk variants: Whole Milk, Low Fat Milk, Chocolate Milk, Salted Caramel Milk, and Barista Fresh Milk.
Celebrating the Joy of Fresh Dairy
Toby Gatchalian, Metro Pacific Agro Ventures (MPAV) and Carmen’s Best Chief Commercial Officer opened the launch and emphasized the brand’s mission of making high-quality, fresh, and locally produced milk accessible to more Filipinos. “We go back to where it all started, to the heart and soul of Carmen’s Best – the precious, nourishing, fresh milk that makes you enjoy every scoop of Carmen’s Best ice cream. That same milk is the very foundation of our brand, which is the reason behind our “Filipinos deserve nothing less than fresh” and #NoShortcuts philosophy,” Gatchalian said.
Fun Activities to Set the Moo-d
Milk Bar.
Throughout the program, guests were treated to a journey of discovery through the world of Carmen’s Best Milk. The event featured:
- A Reality Check: Surprising and insightful facts about the Philippine dairy industry and Filipino consumption of fresh dairy were revealed, with celebrity Mom Joyce Pring and certified fitness and nutrition coach Anne Aniag sharing their personal views on these.
- Kids Say The Chocola-tiest Things: A trio of charming and curious kids are the first to taste Carmen’s Best Chocolate milk – sharing their unfiltered thoughts and opinions about milk and cows!
- Fa-MOO-ly Feud Sweet and Salty Edition: Members of the audience got to participate in a fun and interactive game that eventually revealed Carmen’s Best Salted Caramel milk, a fresh flavorful take on the best selling salted caramel ice cream of the brand.
- The Barista Experience: Tan Lopez, Head barista of popular coffee chain El Union and coffee quality processor for Luzon, indulged our audience with a live coffee making and latte art demonstration – showcasing the difference Carmen’s Best Barista Fresh milk can make in terms of blendability, quality, consistency and handling of milk foam, making it the best partner for the perfect cup of coffee.
- Milk Bar and Pairings: Guests sampled various milk-based drinks paired with coffee, snacks, offering a fresh perspective on the versatility of dairy.
A Fresh Future for Filipino Dairy
President and CEO, Carmen’s Best and Metro Pacific Agro Ventures; Toby Gatchalian, Chief
Commercial Officer, Carmen’s Best and Metro Pacific Agro Ventures; Tan Lopez, El Union
Coffee Sourcing Specialist; Joyce Pring-Triviño, Host; Bimsy Mapa, Chief Projects Officer,
Metro Pacific Agro Ventures, and Chief Operating Officer, Universal Harvester Dairy Farm, Inc.
The big reveal: Carmen’s Best unveils its new fresh milk line, featuring five variants, at The Fifth
at Rockwell.
The event also shed light on the challenges and opportunities in the local dairy industry. With only 1% of the country’s dairy requirements sourced locally. Carmen’s Best aims to be a catalyst of change, starting with this launch, and a push for nationwide presence of distribution with its recent acquisition of Universal Harvesters Dairy Farm Inc in Maramag, Bukidnon. Soon to follow is the opening of Metro Pacific Dairy Farms, a state-of-the-art dairy facility, that will further boost fresh milk supply and processing of more types of fresh dairy products, towards the end of the year.
Closing the event, Jovy Hernandez, MPAV and Carmen’s Best President and CEO, reiterated Carmen’s Best’s vision: “As our chairman MVP would say – we must be able to develop the ability to feed our people first. This launch of Carmen’s Best Fresh Milk is just the beginning of many fresh and exciting things that will nourish not just more Filipinos, but the Philippine dairy industry as well. We invite all of you to join us on this journey – together, we can build a fresher future for more Filipinos, one glass of milk at a time.”
From Moo to You: A Celebration of Connection
The event culminated in a symbolic saying of the campaign tagline of “ Fresh is Best, From Moo to You”, of all attendees, including Carmen’s Best VIPs and influencers. True to the spirit of the launch, attendees don’t just get a pack of the newly launched milk line, but were also asked to give a pack to another person that they would like to share the joy of fresh, Filipino milk with.
With its new milk line, Carmen’s Best continues to uphold its legacy of excellence, bringing the joy of dairy to every Filipino. Discover the freshness of Carmen’s Best Milk, soon to be available online at www.carmensbest.com and in stores nationwide.