Cebu Pacific (PSE: CEB), the Philippines’ leading carrier, is encouraging every Juan to discover more of the country’s cultural heritage as it unveiled its latest initiative to promote Philippine tourism –- the QR Flight Codes — patterned after the traditional weaves of various local communities.
QR Flight Codes were made in partnership with Department of Science and Technology – Philippine Textile Research Institute (DOST-PTRI):
- Underscores CEB’s commitment to enhancing domestic tourism while shining a light on the artistry and cultural heritage of Filipino weaving communities.
The QR Flight Codes highlights five unique weaving styles from different parts of the country:
- The intricate and nature-inspired markings of Ilocos Norte’s Binakol
- The elegantly-colored stripes of Occidental Mindoro’s Ramit
- The bright hues and iconic plaid design of Iloilo’s Hablon
- The bold and colorful checkered patterns of Antique’s Patadyong
- The striking geometric patterns and vivid colors of Zamboanga’s Yakan.
Scanning these QR Flight Codes, placed strategically on billboards along major thoroughfares and airports across the country and in select magazines, will allow travelers to learn more about these traditional weaves and discover more attractions in the destinations where they originate.
CEB collaborated with local weaving communities across the country to ensure that the history and significance of these fabrics are preserved in making the QR Flight Codes. These include the:
- Paoay Weavers of Ilocos Norte supported by Mariano Marcos State University (MMSU);
- The Hanunuo Mangyan of Occidental Mindoro supported by the Awati Ti Kape Community Development Program;
- The Baraclayan Weavers Association of Iloilo;
- The Patnongon Multipurpose Cooperative and Bagtason Loom Weavers Association of Antique; and the
- Yakan by Oriental Weaves of Zamboanga supported by MMSU.
To entice travelers to learn more about these weaves while exploring the Philippines, CEB has launched an exclusive seat sale until January 15, 2025 allowing travelers to book flights to all domestic destinations for as low as PHP 199 one-way base fare, exclusive of fees and surcharges. The travel period for this seat sale runs from January 4 to June 30, 2025.
CEB operates in 35 domestic and 27 international destinations spread across Asia, Australia, and the Middle East.
Book your flights now at bit.ly/CebuPacificSale.