Metro Pacific Health’s 2nd Annual The Heart of Filipino Healthcare Excellence Marketing Awards, also known as the Heart Awards, was held on the evening of January 17, 2025, at The Bellevue Hotel in Alabang. The event celebrated the outstanding marketing initiatives and campaigns across the 27 hospitals of Metro Pacific Health (MPH) network, recognizing those who demonstrated excellence and creativity in healthcare marketing. It brought together healthcare marketing professionals and thought leaders for a night of celebration and inspiration.
Jessica Abaya, MPH ‘s Group Chief Commercial Marketing Officer, congratulated all the finalists and winners in this year’s ceremony, including those who inspired, enabled and supported excellence to happen.
The awards highlighted the exceptional efforts from 2024 initiatives, with the following winners:
Special Awards:
- Best in Facebook Brand Visual Impact – Antipolo Doctors Hospital
- Best in Facebook User Engagement – Makati Medical Center
Major Categories:
- Best in Digital Marketing – Cardinal Santos Medical Center
- Best in Performance Marketing – Commonwealth Hospital and Medical Center
- Best in HMO Partnerships – Makati Medical Center
- Best in HMO Partnerships Growth – Howard Hubbard Memorial Hospital
- Best in Strategic Partnerships and Referral Marketing – Davao Doctors Hospital
- Best in Brand Equity – Asian Hospital and Medical Center
- Best in Marketing Innovation – Our Lady of Lourdes Hospital
Dr. Harish Pillai, MPH Group CEO, thanked the MPH Marketing Community for its amazing work the past year, and challenged the group to surpass this year’s achievements in 2025.
The ceremony reflected the forward-thinking mindset of the healthcare industry, illustrating how these hospitals excel in creating impactful marketing strategies. As the evening came to a close, the atmosphere was filled with excitement, and attendees left feeling both inspired and driven to continue advancing excellence in healthcare marketing.