In a heartfelt gesture of admiration for the Philippines, South Korean actor and K-pop artist Choi Bo-min is excited to collaborate with the Tourism Promotions Board (TPB) Philippines to help showcase the country’s natural beauty, vibrant culture, and warm hospitality to his fans around the world.
Through Universal Records, Choi Bo-min has offered his support as a goodwill advocate of Philippine tourism. Visiting the Philippines for the first time, he was moved by the Filipino spirit and is now driven to inspire others to explore the wonders of the Philippines.
A rising figure in the global Hallyu wave, Choi Bo-min is a multi-talented performer known for his work as a singer, actor, and host. He began his career as a member of K-pop group Golden Child, and has since earned acclaim for roles in hit dramas like A-Teen 2, 18 Again, and Shadow Beauty. He is represented in the Philippines by Universal Records and GLXY Talent Management as he embarks on more projects in the country, including new music releases and a forthcoming drama series.
“This gesture is both humbling and inspiring. We are honored by Bo-min’s genuine interest in getting to know the Philippinesbeyondtheusualtourist routes,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles. “His enthusiasm to share our country’s wonders with his followers reflects his deep appreciation for cultural and natural diversity. With his wide-reaching influence, we are confident that more people will come to see the Philippines in a new and meaningful light.”
South Korea remains the Philippines’ top source of international visitors. In 2023, the country welcomed 1.45 million South Korean tourists, rising to 1.57 million in 2024. From January to February 2025 alone, the Philippines has already welcomed 294,652 Korean tourists, making up 25.23% of all inbound arrivals.
Planning is currently underway for a series of visits and content collaborations that will allow him to experience and share the best of the Philippines. Both TPB and Choi Bo-min are excited about what’s ahead, and more details will be announced soon. Stay tuned for updates by following the Tourism Promotions Board on Facebook and Instagram.