Chowking Philippines has been named Marketing Team of the Year (Silver) at the prestigious 2025 Marketing Excellence Awards by Marketing Interactive, held August 8 at the Grand Hyatt Manila.
The award recognizes Chowking’s marketing organization for its strategic, insights-driven approach to brand growth that combines creative storytelling, cross-functional collaboration, and impactful campaigns that resonate with Filipino consumers nationwide.
Adding to the achievement, Chowking also earned Bronze for Excellence in Livestreaming Marketing for its Chowliday Handa campaign, which demonstrated the brand’s ability to harness digital platforms to create festive, culturally relevant experiences.
“This recognition is a testament to our strong team culture where creativity, collaboration, and shared purpose drive everything we do. Winning Silver for Marketing Team of the Year affirms that when we work as one, we can create brand experiences that truly connect with Filipinos and move the business forward,” said Jia Du, Vice President and Head of Marketing, Chowking Philippines.
With the brand celebrating its 40th anniversary this year, Chowking’s win builds on a year of strong momentum for the brand. As highlighted in a recent Marketech APAC feature on the team’s leadership and evolving brand positioning, Chowking’s marketing success is anchored on a “trifecta” of sharp consumer insights, clear brand vision, and seamless execution.
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