Concepcion Industrial Corporation (CIC), the industry-leading provider of reliable home and enterprise solutions proudly announces the recognition of its esteemed brands, Carrier and Condura at the 27th Annual Reader’s Digest Trusted Brands Asia Awards.
Global brand leader Carrier was honored as the sole recipient of the Platinum Award in the Air Conditioner category, while Condura emerged as the only Filipino brand to receive Gold in both the Air Conditioner and Refrigerator categories. These distinctions underscore the brands’ enduring reliability and deep trust they’ve earned from Filipino consumers.
Platinum Trusted Brands Awards are bestowed to brands that significantly stand out from their competitors in their respective categories, while Gold Trusted Brands Awards are presented to brands that consistently achieve high scores in consumer trust and satisfaction. The recognition of Carrier and Condura reflect their strong market presence and unwavering commitment to providing exceptional solutions designed for the Filipino market.
Carrier’s Platinum Award in the Air Conditioner category reinforces its position as the Air Authority, renowned for delivering innovative, energy-efficient HVAC technology. With its unparalleled range of cooling solutions, Carrier continues to empower consumers to be Air Confident assured in the quality, performance, and reliability consumers can count on.
Condura’s Gold Awards in both the Air Conditioner and Refrigerator categories further solidify the brand’s reputation for offering highly durable, value-for-money appliances. This recognition reflects Condura’s promise of empowering Filipinos with reliable and locally designed products that delivery everyday comfort and convenience.
For nearly three decades, the Reader’s Digest Trusted Brands Asia Awards remain as a symbol of consumer confidence, recognizing brands that have consistently demonstrated excellence, reliability, and a keen understanding of consumer needs. These awards serve as a valuable guide for consumers seeking brands that align with their values of quality, trust, and dependability. With the rise of AI revolutionizing industries and reshaping consumer expectations, trust is more critical now than ever.
Over 8,000 consumers from five of Asia’s key markets—the Philippines, Singapore, Malaysia, Hong Kong, and Taiwan—participated in an online questionnaire. Participants rated brands based on attributes such as trustworthiness and credibility, understanding of customer needs, innovation, and social responsibility.
“We are honored to receive these awards once again. These recognitions affirm that Carrier and Condura have continuously been able to meet the rapidly changing expectations of consumers in an ever-evolving market,” said Raul Joseph A. Concepcion, Chairman of the Board and President of CIC. “At CIC, we consistently strive to deliver high-quality, efficient solutions that not only serve but inspire our consumers.”
As Concepcion Industrial Corporation celebrates these notable achievements, the company remains focused on its mission to provide innovative, high-quality, and sustainable solutions that inspire the worlds of Filipinos.