EastWest Ageas Insurance scored a double win at the 60th Anvil Awards in the Public Relations Tools Special Events and Public Relations Programs Corporate Identity / Corporate Branding categories for its “What’s Your Purple?” campaign and launch party. The Anvil Awards recognize the most innovative, impactful, and inspiring public relations campaigns of the past year with over 500 entries from various organizations and entities across the country.
EastWest Ageas Insurance’s brand campaign “What’s Your Purple?” highlights the lengths people go through to pursue the best life for the ones who matter the most to them. This is summed up by the campaign color, purple, which communicates the philosophy of merging PURpose and peoPLE into one.
This is the 2nd consecutive year EastWest Ageas Insurance was among the companies recognized for their work.
“The Philippine insurance industry is a crowded field of players with their own identities. With ‘What’s Your Purple?,’ we at EastWest Ageas Insurance are standing out from the sea of sameness,” explains Greg Martin, Chief Distribution and Marketing Officer, “And not just with a strong and unique color, but with our clear mission to help Filipinos secure their financial future that is aligned with their purpose and people. Most of all, this recognition only shows just how much potential EastWest Ageas has to be included among giants in various industries here in the country.”
“We are humbled to receive these awards. We are a growing company and to be recognized among the giants in the industry was made possible because of the hard work, passion, and dedication our people show, day in and out,” adds Sjoerd Smeets, President and CEO.
With this recognition, EastWest Ageas Insurance remains committed to helping its policyholders build a better tomorrow for all.