AXA Philippines, one of the largest and fastest-growing insurance companies in the country, clinched the 2025 Outstanding Digital Customer Experience Award – Bancassurance for its Emma by AXA PH app at the Digital CX Awards. The innovative platform is designed to empower customers in managing their policies conveniently, and was recognized for its seamless self-service features, real-time claims tracking, and personalized wellness and financial tools. With a nearly 70% adoption rate and a customer satisfaction score of close to 90% in 2024, Emma continues to redefine digital innovation in insurance—helping customers believe in a future where they know they can take control of their protection and well-being.
The Digital CX Awards honors the world’s leading and groundbreaking financial service institutions for their exceptional contributions to digital-based customer experiences and innovation. It is organized by The Digital Banker, a globally renowned trusted news, business intelligence, and research provider for the worldwide financial services sector. This milestone for AXA Philippines celebrates not only the success of Emma but also the collaborative efforts of the cross-functional support teams and dedicated distributors to the customers who continuously inspire innovation.