This holiday season, Philippine Airlines (PAL) isn’t just flying travelers to their destinations — it’s taking them on an emotional journey. With its latest campaign “Care That Comes From The Heart,” the airline breathes life into its iconic tagline, “The Heart of the Filipino” through a film that celebrates the unparalleled warmth and care that Filipinos are known for.
The centerpiece of the campaign is “Alaga” (Care), a glimpse into the innate narrative that dives into the day-to-day lives of PAL’s crew and staff. The film showcases their tender, yet meaningful acts of heartfelt care — small, genuine moments that reflect the essence of Filipino hospitality, where care transcends routine service to become deeply personal.
Adding to its poignant appeal, the film is accompanied by the iconic OPM hit “Sundo.” With its timeless melody and heartfelt lines, the song resonates deeply with many Filipinos, perfectly complementing the film’s theme of care and connection while evoking feelings of longing and the warmth of being welcomed home.
“Our goal is to create unforgettable travel experiences that touch the hearts of our passengers. This campaign embodies the spirit of Filipino care, ensuring that every journey is a journey to remember. Through this film, let’s inspire the world with the Filipino heart! We invite everyone to experience the innate culture of care and heartfelt service that define Philippine Airlines.” says Alvin Miranda, PAL’s Vice President of Marketing.
The film is now streaming on PAL’s official Facebook page (facebook.com/flyPAL) and Instagram account (@flyPAL). And if it inspires you to experience this care firsthand, visit www.philippineairlines.com to book your next trip with PAL.