Fall In Love with Chocolate Like Never Before with Cadbury and ENHYPEN

Any time is a good time for chocolate! And Cadbury Dairy Milk Chocolate just made that good time even better as it introduces a newly renovated recipe for its iconic signature chocolate bar. Filipinos can now enjoy their favorite milk chocolate bar with the same rich and creamy taste, but with flavor and quality that will make them fall in love with chocolate like never before.

The new Cadbury Dairy Milk Chocolate enhances the rich and comforting flavor that has made Cadbury recognizable and beloved for recognized and loved by generations. It promises to reignite the Filipinos’ tastebuds by highlighting its nostalgic taste while offering a fresh and elevated level of chocolate indulgence.

“We are excited to introduce our new Cadbury recipe, which enhances the beloved milky and creamy profile that has always been the hallmark of Cadbury chocolate,” said Crystal Balili-Lanot, Snacks Category Marketing Manager. “This newly renovated flavor highlights the exciting new while cherishing our nostalgic taste which holds a special place in the hearts of our beloved consumers.”

It is a huge milestone for the brand to continuously enrich the classic recipe of Cadbury with its smooth, creamy, and chocolatey taste, while staying true to the familiar taste we all know and love. To mark this occasion, Cadbury is collaborating with K-pop group ENHYPEN to make sure that consumers will fall in love with chocolate like never before. They move hearts through music, and Cadbury do it through chocolate. Together, this collaboration speaks to a shared purpose of bringing people closer through things they love.

ENHYPEN, composed of Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Ni-ki, is a popular and fast-rising K-Pop group known for their hit songs “FEVER,” “Drunk-Dazed,” and “Bite Me,” and their infectious, high-energy performances. Their captivating stage presence and undeniable charisma are a perfect tandem to the irresistible flavor of Cadbury Dairy Milk Chocolate. Imagine savoring the smooth, creamy sweetness of Cadbury while basking in ENHYPEN’s vibrant energy, a moment of pure joy that’s both comforting and exhilarating, much like their music.

As part of the collaboration campaign, Cadbury is also giving Filipino fans a chance to win a trip to South Korea for the Ultimate K-pop Experience and meet their favorite K-pop group ENHYPEN in person by joining the One, Two Connect in Korea with Cadbury and ENHYPEN raffle promo!

For every purchase of any Cadbury Dairy Milk product (imported by Mondelez Philippines) worth at least P200, fans can join the One, Two Connect in Korea with Cadbury and ENHYPEN raffle draw. To enter, simply go to Cadbury PH’s official Facebook page and click the Messenger promo bot link. There, input the raffle details, including a photo of the official receipt (only 1 entry per receipt), name, email, mobile number, birthday, and answers to two short verification questions. Agree to the terms and conditions of the raffle draw and submit! Participants can submit as many unique receipts as they want, but receipts cannot be reused, even if they exceed P200 worth of purchases. Residents of the Philippines who are 18 years of age and older are eligible to join.

Aside from the K-pop Experience, participants will also get the chance to win exclusive official ENHYPEN merchandise. There will be nine weekly draws from July 1 to August 26, and 30 lucky winners each week will receive items such as premium ENHYPEN jackets, shirts, and earrings, among others. For the Grand Draw, four winners will get the Ultimate K-Pop Experience in South Korea grand prize—which includes the opportunity to meet ENHYPEN, roundtrip airfare from Manila to Seoul, South Korea, packed itinerary with meals, and accommodation fees for five days and four nights for the winners.

Eight winners of signed ENHYPEN posters, another eight winners of ENHYPEN albums, and ten winners of other limited-edition ENHYPEN merchandise will also be chosen during the grand draw.

The One, Two Connect in Korea with Cadbury and ENHYPEN raffle promo runs from June 22, 2025 to August 31, 2025. Weekly draw winners will be announced starting July 4, while the Grand Prize winners will be announced on September 5. Terms and conditions apply.