Classic Characters Inc., creator of Canadian, Lifestyle, and Modern Linen lines, and New Creation Manufacturing, a homegrown leader in baby, children’s, and ladies’ apparel, put their proudly Filipino brands on the spotlight at their annual tradeshow entitled “Legacy and Dreams” held at the Sheraton Manila Hotel in Pasay City.
Now in its 17th year, the two-day event brought together over six decades of heritage, design innovation, and sustainable manufacturing in a curated showcase. Top institutional and commercial clients — including hotel groups, hospitals, retail chains, distributors, and e-commerce giants — explored an expansive portfolio ranging from luxurious hotel-grade linens, towels, and pillows to certified babywear, ladieswear, and pet clothing, reflecting the quality and versatility that have made both companies trusted industry leaders for generations.
Through interactive booths, guests examined the intricate weave of premium linens, tested pillows designed for every type of sleeper, explored elegant yet durable institutional linens for hotels and hospitals, admired germ-resistant babywear displayed in a dollhouse-inspired setup, and posed for eco-pledge Polaroids to affirm their commitment to safe and sustainable textiles.
“By combining six decades of textile craftsmanship with cutting-edge innovation and sustainable practices, we’re leading the way toward a more responsible, future-ready textile industry,” said Anil Daryanani, President of New Creation Manufacturing.
A Legacy of Quality, A Future Built on Sustainability
The story of New Creation Manufacturing and Classic Characters Inc. began in 1959, when founder Hiro Asandas set out to bring world-class bed linens to Filipino homes. From bed linens, Asandas steadily expanded his business, launching the Hello Dolly babywear brand in the 1980s and later diversifying into ladieswear, petwear, and lifestyle textiles.
Today, under the leadership of the second and third generations, the company continues to strengthen its presence in the Philippine institutional market. Its Canadian Manufacturing division continuously produces towels and pillows for leading hotels, hospitals, and other institutions nationwide.
“To sustain the legacy built by our founder, we must keep moving forward through innovation,” said Chand Daryanani, President of Classic Characters Inc. “We continue to invest in technology, enhance our production capabilities, and explore new sustainable solutions that meet the evolving needs of our clients while protecting the planet.”
In recent years, the group has accelerated its shift toward sustainable manufacturing—upgrading facilities to run on solar power, introducing eco-friendly collections made from Organic, Bamboo, and Tencel fabrics, and having its products OEKO-TEX® certified to ensure products are tested safe from harmful substances. The reintroduction of Hello Dolly’s Sanitized® babywear line further reinforces its commitment to health and hygiene, providing antimicrobial protection for infants’ clothing.
With heritage as its foundation and innovation as its driver, New Creation Manufacturing and Classic Characters Inc. remain committed to their shared promise: quality you can trust.
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