Mother’s Day is one of the most celebrated occasions in the Philippines. And why not? During this special day, we honor and pay tribute to our mothers and the special roles they play in our lives. They run the household and provide guidance and care no matter how old we become.
Ford Philippines joins the celebration this year with a special video that documents the daily routine of a mother and her daughter. Together, they share bonding moments at home and inside the reliable Ford Everest during their regular commute to work and school.
During one of those drives, the daughter posed a seemingly simple question to her mom, “Ma, what can’t you live without?” The daughter was inspired by the response that made her pen an award-worthy essay that honors the true light of her life – her mom.
“This heartwarming video shows the ways we see our mothers’ role in our lives,” says Kat Kuan, marketing director, Ford Philippines. “We’re proud that during these precious moments between a mother and her daughter, the Ford Everest makes the journey enjoyable, safe, and comfortable. We hope that through our Mother’s Day video, we are able to reinforce the importance of shared experiences between mothers and their children while on the road, and how a reliable SUV like the Ford Everest can truly pave the way to celebrate these milestones.”
Ford Philippines’ special Mother’s Day video will go live on May 10, Saturday, on Ford Philippines’ official Facebook and YouTube channels.