Fujifilm Philippines has officially launched the instax WIDE Evo™, now available in the country. Following the globally successful instax mini Evo™, the WIDE evo is a hybrid instant camera with a wide-angle lens that allows users to take pictures with a wider angle to capture memories fully and make every shot a masterpiece.
To celebrate the launch, Fujifilm is hosting a special exhibit, “10:10 – Wider Stories to Tell”, at the Glorietta Activity Centre starting April 26 until April 27, 2025, featuring the works of some of the top Filipino photographers, namely Jilson Tiu, Geloy Concepcion, Aya Cabauatan, and Issa Barte. The exhibit will also hold special activities for visitors to check out.
Make Every Shot a Masterpiece
The WIDE Evo lets you snap photos using its LCD screen on the back of the camera and print your favorite shots—or turn it into a smartphone printer on the fly. With 10 lens effects like “Magenta” and” Monochrome”, and 10 film styles like “Light Leak” and “Color Gradient”, you can mix and match for up to 100 shooting effects.
Furthermore, for the first time in the instax™ series, the lens effects feature a “Degree Control” function, allowing users to finely adjust their photos, such as intensity of light and color gradation in 100 levels, enabling delicate and precise expressions as desired.
In addition, the “Film Style”, which frames the photo for a more impressive instax™ print, and the “Wide Angle Mode,” which allows for a dynamic shot with a wider range, further enhance the appeal of WIDE format film. The combination of these effects results in more than 100,000 possible expressions, making every shot a masterpiece.
The camera body features a luxurious design that combines a black base with metallic materials. Users can experience the joy of creating WIDE format instax™ prints through analog-like operability, such as selecting effects using various dials and printing shots by manually rotating the “Print crank”.
The camera also comes with a dedicated app for the instax WIDE Evo™, which features a “Discover Feed” function, allowing WIDE Evo users worldwide to view instax™ print images posted on social media along with the various effects used. Using Bluetooth, users can favorite the effects of instax™ print images displayed on the “Discover Feed” and easily replicate the combinations on their WIDE Evo via the app. Images printed with WIDE Evo can be saved on a smartphone with the instax™ frame, and they can easily be shared on social media. The “Direct Print” function allows users to print their favorite images taken with a smartphone using “WIDE Evo”.
Capture your Masterpiece at “10:10 – Wider Stories to Tell”
From April 26 to 27, 2025, you can experience what it means to capture memories with masterpieces by joining Fujifilm’s special exhibit at the Glorietta Activity Center. Visitors can touch and try the latest instax WIDE Evo™, while also joining in the series of workshops, installations, photo areas, and other activities that participants can look forward to.
Joining these workshops and special exhibits are some of the most prominent Filipino photographers in the world, using the instax WIDE Evo™ as a canvas for their artistic expression.
Jilson Tiu is an independent photographer and artist who tells compelling stories through his evocative images that spark conversations. Using the instax™ Wide Evo, he connects with people through his art, bringing his narratives to life.
Jilson shared about his exhibit entitled “Finding Home”: “Always searching— for a sense of identity, for a place that feels like staying. Having moved through lands and houses, born in a country that does not speak my name on paper. From Tondo to Taipei, Binondo to Tondo again, then back to Chinatown, to Makati— and now, back to where it began: Manila. Taking pictures is something permanent, a way to hold still what always moves. Through pictures, I find anchors— fragments of memory, proof that I’ve been, that I’ve belonged. Perhaps permanence is not a place. Perhaps it is a person, a quiet center I call ‘home.’”
Aya Cabauatan is an artist, photographer, and founder of Balay Kōbō, a creative stage and communal studio for artists. Her work captures unnoticed details through surrealist portrayals of organic elements, celebrating the female gaze by honoring the candid and careful nuances of femininity, and interpreting beauty and its abstraction.
“Pag-uruli: Where the Horizons Meet” will be Aya’s exhibit at “10:10 – Wider Stories to Tell”, which is described as “a return to the spaces that shape us, through landscapes and quiet portraits. Taken in Sorsogon and Manila”. Here, Aya traces her homecoming—where memories blur into present moments, suspended between the stillness of provincial life and the constant motion of the city, all held in the wide, unhurried frames of everyday moments.
Geloy Concepcion is a documentary photographer born and raised in Pandacan, Manila, who has intimately documented his new life as an immigrant living in California since 2017. His pictures tell stories of the underdogs, the unrecognized, and the unheard. His work is often an exploration of the streets, the ones that showed him that change plays a part in wanting to remain.
“I’ve been on the move since the start of the year, leaving me around only two weeks each month to spend time with my family. This project consists of photographs I managed to take of my family and places when I’m far away from them. Intimate moments which will eventually become memories from this chapter of my life,” Geloy commented, speaking about his exhibit titled “Moments to Memories”.
Issa Barte is a Filipina storyteller and the co-founder of For the Future Philippines, a youth-led NGO working with Indigenous communities at the frontlines of protecting and restoring their ancestral lands. Her current work focuses on Filipino remembering and revitalization, and how these can weave into climate discussion and solutions.
“I am learning that to remember is not just to bring upon all that was beautiful. The heritage of our humanity is to remember all that we’ve been through and all that we’ve lost. And in holding all that has been, we may have the tools to reimagine who we could be,” Issa explained regarding her exhibit titled “Heritage of Humanity,” which features captivating images of her trip to Vietnam and the historical nuances they evoke in Vietnam’s collective memories.
The instax WIDE Evo™ is now available at Fujifilm authorized dealers, priced at P22,599 SRP.