Memories by Fujifilm: Fujifilm Philippines launches latest product line, Fujifilm Prints

Fujifilm Philippines has officially launched Fujifilm Prints, a new product line designed to reintroduce the timeless print culture to a new generation of Filipinos while embracing modern trends. With the tagline “Memories by Fujifilm,” this latest brand line highlights the value of preserving moments through physical prints, blending nostalgia with innovation.

Aligned with Fujifilm’s global mission of “giving our world more smiles,” Fujifilm Prints reflects the brand’s commitment to meaningful connections and creativity, showcasing its latest offerings for both consumers and businesses.

Capture Smiles with Fujifilm’s Classics

With the resurgence of analog photography, Fujifilm Philippines recognized an opportunity to revive the joy of capturing memories and the excitement that comes with developing film. Through the launch of Fujifilm Prints, the brand aims to reintroduce print culture in the country, highlighted by the release of the Fujifilm QuickSnap™, along with the reintroduction of the Fujifilm C200 and C400 135mm films—key offerings in the Fujifilm Prints lineup.

The Fujifilm QuickSnap™ is a compact, single-use camera loaded with 135mm (with ISO400) color negative film—designed to capture spontaneous moments. Its pocket-friendly design makes it easy to bring anywhere, while its 32mm f/10 fixed-focus lens and 1/140 sec shutter speed provide users with candid shots on the go. With 27 exposures per camera, each developed photo becomes a delightful surprise, a callback to the nostalgia of analog photography.

For those looking to enter the exciting world of film photography, Fujifilm is reintroducing its iconic films to the Filipino public.

Fujifilm C200 is a 135mm color negative film with 36 exposures at ISO 200, designed for flexibility and ease of use. Ideal for both outdoor daylight and indoor flash photography, it delivers enhanced color reproduction, sharpness, and smooth, fine grain for consistently vibrant and high-quality results. Once developed, the prints evoke a retro yet modern vibe, bringing captured memories to life with a nostalgic charm and contemporary flair.

The Fujifilm C400, on the other hand, is a 135mm color negative film with 36 exposures at ISO 400, designed to deliver vibrant, true-to-life colors with a finer grain. Its wide exposure latitude makes it a reliable choice for various shooting conditions, from bright, sunlit scenes to flash-lit night shots, ensuring high-quality photos and prints in any setting, perfect for those looking to take more professional-level shots.

Reinvigorating the Industry of Print

Fujifilm’s iconic legacy in image printing has long set the standard in the history of print culture, and that standard is now being extended to businesses through a new line of innovative products from Fujifilm Prints’ lineup.

Among them is the instax Biz Pop, a product that leverages the unique charm of the beloved instax™ brand to create stronger connections between event organizers, brands, and their audiences. Designed as a portable, pop-up instax booth, instax Biz Pop allows groups to capture and instantly print memorable moments at events or brand activations. It offers a seamless and engaging way for guests to create keepsakes on the go, bringing both convenience and impact to any experience.

Fujifilm Prints is also bringing along a new frontier to the workspace with its new state-of-the-art printers: the Fujifilm DX400 and the Fujifilm CX3240.

Swift, compact, and mobile—these are what define the Fujifilm DX400. This durable, space-saving inkjet printer delivers outstanding image quality at impressive speeds, making it an ideal solution for businesses and events that require both efficiency and high performance on the move.

On the other hand, the Fujifilm CX3240 is a next-generation, multifunction electrophotographic creative printer designed to meet a wide range of business demands, including heavyweight and curved-edge paper printing, double-sided printing, borderless printing, and automatic tray switching. One of its standout features is true borderless printing without the need for post-production trimming, making it an ideal solution for personalized and professional-quality print needs.

Fujifilm Prints marks a new chapter in the evolution of print culture in the Philippines, reflecting Fujifilm’s ongoing commitment to preserving memories and creating meaningful connections. Since its inception, Fujifilm has remained true to this mission, with decades of unwavering dedication that has helped preserve the collective memories of many generations, leaving a lasting imprint on people’s lives around the world.

With Fujifilm, it is time to “print the feeling”.