As part of its 75th anniversary, GMA Network, through its Entertainment Group’s infotainment and talk shows, launches “Be Juan Tama”–an advocacy campaign that encourages viewers to “Be Juan Tama” and choose content that fosters mental, emotional, and social growth.
The campaign was made official during a partnership launch and memorandum of agreement (MOA) signing held today, August 26, at the GMA Network Center in Quezon City.
Three of GMA’s most beloved infotainment and talk shows – Fast Talk with Boy Abunda, i-Bilib, and Amazing Earth – and their respective hosts, Asia’s King of Talk Boy Abunda, Chris Tiu, and Kapuso Primetime King Dingdong Dantes, team up to promote the value of learning, meaningful conversations, and discovery for the Filipino viewers.
Joining GMA Network in the campaign were Anak TV Foundation, National Council for Children’s Television, World Wide Fund for Nature Philippines (WWF-PH), Office of Civil Defense, Philippine Entertainment Portal (PEP), and Philippine Women’s University.
Representing GMA Network in the MOA signing were Ms. Cheryl Ching-Sy, Officer-In-Charge for Entertainment Group and Vice President for Drama, Ms. Janine Piad-Nacar, Vice President of Business Development Division 2 of GMA Entertainment Group, and Ms. Enri Calaycay, Assistant Vice President of Business Development Division 2 of GMA Entertainment Group, together with Boy Abunda, Chris Tiu, and Dingdong Dantes.
Meanwhile, signing for their respective organizations were Ms. Elvira Y. Go, President of Anak TV, Ms. Maria Jowelyne A. Abendan, Officer-In-Charge of the National Council for Children’s Television, Usec. Harold Cabreros, Civil Defense Administrator of the Office of Civil Defense, Ms. Jo-Ann Q. Maglipon, Editor-In-Chief of Philippine Entertainment Portal (PEP.ph), Ms. Marielle Benitez Javellana, Director of Campus Life of Philippine Women’s University, and Ms. Katherine Custodio, Executive Director of World Wide Fund for Nature Philippines.
In her message, Ching-Sy emphasized that “Be Juan Tama” is not just a campaign but a meaningful movement. “Be Juan Tama is a movement to show that learning through entertainment is one of the most powerful ways to instill values, inspire knowledge and impart life lessons that uplift lives”, Ching-Sy shared.
In an era where information is everywhere, “Be Juan Tama” stresses the importance of educational and inspirational entertainment that offers valuable and fun learning experiences for the viewers. It promotes learning through entertainment as one of the most effective ways to spread the right information, knowledge, values, and life lessons. “Be Juan Tama” reframes the persona of Juan Tamad into Juan Tama, who always chooses what is right.
One of the highlights of the campaign is the GMA Masterclass: Be Juan Tama Conversation Series that will be held in various universities nationwide. Done in coordination with GMA Regional TV and Synergy, the Masterclass series will also feature Boy Abunda, Chris Tiu, and Dingdong Dantes.
For more updates about the campaign, visit the official website and social media accounts of GMA Network, Fast Talk with Boy Abunda, i-Bilib, and Amazing Earth.
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