- The GROHE Aqua Gallery at the historic Garden Senato celebrates the beauty of the Pure Joy of Water, offering an immersive display of precision-crafted artifacts that deliver water, and seamlessly blend form and function.
- The thoughtfully designed installation showcased the beauty, creativity and humanity of the brand, and the poetic juxtaposition with its more rational side. Blending human centric industry-leading innovations and proprietary technologies, that elevate every water experience.
- Within the architectural garden, the Aqua Atelier space invited guests to craft their own Aqua Poem, capturing their reflections and personal experiences of water before enjoying refreshments at the thought-provoking GROHE Aqua Bar.
GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, returned to Milan Design Week 2025 with a new immersive experience in one of Milan’s most historic locations: The Garden Senato. Located at Via Senato 14 in Milan’s fashion district, the garden blends historical charm with contemporary design, making it a high-profile venue for cultural events and exhibitions—the ideal backdrop for the GROHE Aqua Gallery. Following on from the brand’s previous success with the Red Dot “Best of the Best” awarded GROHE SPA installation at the Palazzo Reale during Milan Design Week 2024, GROHE transformed the Garden Senato into an immersive exhibition space.
Within carefully curated spaces, the GROHE Aqua Gallery showcased GROHE products as both efficient objects (Function) and crafted artifacts (Form) that deliver meaningful water experiences (Impact). Visitors can explore how these products create a bridge between humans, water, and the environment.
“At GROHE, we use design to transform trends and insights into experiences that enhance various facets of our lives. By delving deeply into people’s needs and wants, cultural nuances, and environmental contexts, we create and develop products that combine premium aesthetics, superior quality, advanced technologies and sustainability. Our showcase at Fuorisalone 2025 embodies this philosophy, offering visitors an immersive experience into how GROHE is shaping the future of water enjoyment.” said Antoine Besseyre des Horts, Leader, LIXIL Global Design, Asia.
Conceived by the in-house LIXIL Global Design and Brand Identity team, the installation seamlessly blended indoor and outdoor elements, offering a unique gallery experience. Featured for the first time in Milan was the recently launched GROHE Purefoam, with its proprietary technology that mixes the perfect balance of water and Kinuami soap to deliver a cocooning foam, creating a revolutionary vertical bath like experience, enveloping users in a unique and hydrating skincare sensation. Another exciting highlight was the new GROHE Essence Crafted Lever. The award-winning GROHE Essence Collection is the brand’s most-specified faucet — in the affordable luxury segment that delivers harmonious proportions and sensual-minimalist transitions. The introduction of the new crafted lever variants and an array of color options affords the Essence Collection greater freedom for customization.
Nestled within the secluded garden the Aqua Atelier space encouraged guests to reflect and create their own Aqua Poem. More than just a place for refreshment, the adjacent Aqua Bar served as a powerful statement on sustainability: constructed from recycled bottles, it highlighted the environmental impact of single-use plastics and the growing issue of water pollution. As a brand dedicated to ecological water enjoyment, GROHE offers tangible solutions to tackle plastic pollution—such as its advanced water filtration systems, reducing the need for disposable plastic bottles. By integrating thoughtful design with environmental responsibility, GROHE continues to shape a more sustainable future.