The 3rd Annual Marketing Summit of Metro Pacific Health (MPH), held at Bellevue Manila on January 16-17, brought together over 100 Marketing and Sales Professionals as well as Presidents/CEOs/COOs from MPH hospitals, all dedicated to elevating marketing practices within the healthcare industry. This two-day event featured a series of insightful presentations from leading experts in healthcare marketing. Dr. Harish Pillai, Group CEO of MPH, kicked off the summit with a powerful talk on “Why Growth is Essential to Sustainability”, emphasizing that embracing growth opportunities is not just about scaling services but also ensuring that the organization remains adaptable and resilient in an ever-changing healthcare landscape. Following Dr. Pillai’s address, Ms. Jessica “Isca” Abaya, MPH’s Group Chief Commercial Marketing Officer, provided an in-depth look at the key factors shaping the healthcare sector. She also explored the significance of Brand Equity and how it drives patient trust, loyalty, and overall market position, offering actionable insights on how MPH can continue to build and strengthen its brand presence in a competitive market. Further enriching the summit, Mr. Dom Lacambra, Group Digital Marketing and Media Lead, shared strategies on Digital Marketing Analytics and Performance Marketing. His session provided actionable strategies for improving digital marketing performance through data-driven insights and the effective use of emerging technologies. In addition, representatives from Meta and Google provided expert advice on optimizing website effectiveness and efficiency (SEO & SEM) and maximizing Facebook gains.
To conclude the first day of the two-day summit, four MPH hospitals shared their best practices, each offering unique insights into effective healthcare marketing strategies. Mr. Harold Golez, Head of Marketing and Business Development from Commonwealth Hospital, discussed the impact of using local language in social media advertisements. Ms. Pat Lota, Senior Marketing Manager from Asian Hospital and Medical Center, focused on the importance of effective process flow and back-end support, emphasizing that smooth internal operations are essential for delivering consistent and high-quality patient experiences aligned with marketing efforts. Mr. Paul Camangian, President & CEO from Our Lady of Lourdes Hospital, presented the Lourdes Recovery & Bida Lourdes program, showcasing the progress of the hospital’s marketing efforts and their Bida Lourdes campaign. Finally, Mr. Joseph Nepomuceno, President & CEO from West Metro Medical Center, shared how integrating a strong organizational culture allowed the hospital to align its marketing strategies with its core values, fostering collaboration and improving patient care. These best practices demonstrate how MPH hospitals excel not only in traditional marketing but also in prioritizing patient-centered care, cultural relevance, and operational excellence to drive success.
On Day 2 of the two-day summit, several insightful sessions focused on strategic partnerships and specialized healthcare practices, providing valuable knowledge for attendees. Ms. Rebecca Joy Espera, Group Strategic Partnerships Lead at Metro Pacific Health, discussed “Strengthening Strategic Partnerships”, emphasizing how collaboration with key stakeholders enhances patient care and drives mutual growth. Ms. Chaye A. Cabal-Revilla, Director, President, and CEO of mWell, highlighted the role of mWell as MPH’s Preferred Referral Partner, showcasing how new healthcare wearable technology can improve one’s health and how mWell can connect 3M users to MPH hospitals. Representatives from Intellicare Avega, including Ms. Exelda L. Millevo, Dr. Gerardo Jiao, and Dr. Michael John Encarnacion, shared insights into their partnership with MPH, demonstrating how integrating insurance and medical services improves healthcare accessibility and efficiency. Specialized sessions also included a talk by Dr. Jaemelyn Fernandez-Ramos, Radiation Oncologist from Asian Hospital and Medical Center, who discussed the use of Cyber Knife technology in advanced cancer treatment, significantly improving health outcomes, and patient comfort.
These discussions, covering topics from partnerships to cutting-edge technologies and digital engagement strategies, provided attendees with actionable insights to foster growth and strengthen relationships within the healthcare sector.
The two-day summit served as a platform for sharing best practices, sparking new ideas, and positioning MPH for continued success in the year ahead. By addressing both the business and technological sides of healthcare, the event ensured that MPH stays at the forefront of innovation and patient care in an increasingly digital and interconnected world. With a focus on growth, collaboration, technology and marketing innovations, Metro Pacific Health is set to build stronger health habits, enhance patient experiences, broaden access to excellent, compassionate medical care, and sustain its leadership in the healthcare industry for many years to come.