IAM Worldwide, recognized as the fastest-growing company in direct selling, is expanding its horizons into concert and event production with the launch of IAM Live. Their highly anticipated debut event, IAM K-POP, will take place on March 29, 2025, at 6:00 PM at the SMART Araneta Coliseum. The festival will feature Red Velvet’s IRENE and SEULGI massively popular K-pop group RIIZE, and rising P-pop sensation HORI7ON.
According to IAM Worldwide, the decision to produce K-pop events stemmed from a profound passion for the global K-pop phenomenon and a desire to bring this electrifying experience to Filipino fans. The company recognizes the unique opportunity to offer a more intimate, high-energy celebration of K-pop, where fans can truly feel the unity and excitement that defines the genre.
“For us, being part of it as a fan is like living the dream of what K-pop has always been about—community, passion, and excitement,” shares IAM Worldwide.
The IAM K-POP festival’s lineup promises an unforgettable night, featuring IRENE & SEULGI the first sub-unit of Red Velvet formed by SM Entertainment in 2020. Known for their hit singles “Naughty” and “Monster”, IRENE and SEULGI will deliver a powerful performance, showcasing both their solo tracks and sub-unit classics. IRENE, Red Velvet’s leader and main rapper, made waves in 2024 with her solo debut Like A Flower, while SEULGI, the group’s main dancer, made her solo debut in 2022 with 28 Reasons.
RIIZE, which made their debut in 2023, are known for their songs “Talk )”, “Boom Boom Bass”, and “Get A Guitar” which were massive hits in their home country and abroad. In their 2 years in the K-pop industry, the group had quickly become a fan favorite, earning recognition from major award shows such as MAMA Awards, Melon Music Awards, and Seoul Music Awards. Their infectious, upbeat music and viral choreography have made them a sensation both in South Korea and internationally.
Rounding out the incredible lineup is HORI7ON, a seven-member group formed through ABS-CBN’s Dream Maker reality show. In July 2023, HORI7ON made their debut under South Korean agency MLD Entertainment, with their debut album Friend-SHIP receiving rave reviews.
With such an exceptional lineup, the IAM K-POP festival is set to be a landmark event for K-pop and P-pop fans alike. Be sure to mark your calendars for March 29, 2025, at the SMART Araneta Coliseum.
Get ready for an unforgettable experience as tickets for IAM K-POP will be available on February 16 at all Ticketnet outlets nationwide.