Tomohiko Ukita, LIXIL Philippines marketing leader Emily Besavilla, country leader Hermie Limbo, project
sales leader Heide Lopez, Sanitec president Edison Go, Kuysen Enterprises Inc president Jensen Go,
design and creatives head Marleen Go, and VP sales and marketing Ernie Reyes.
Japanese rituals and technology have long been honored and admired around the world for their ability to harmonize tradition with forward-thinking innovation. Over the years, this respect has only grown, as Japan’s timeless cultural practices continue to inspire, while its technological advancements evolve to meet modern needs. This is especially evident in Japan’s bathroom innovations, where cutting-edge technology and design elevate everyday rituals, making them more efficient, hygienic, and luxurious. The combination of tradition and technological progress ensures that Japan’s influence remains not only revered but continues to shape industries worldwide.
This was one of the notable highlights during the special event that celebrated the partnership between INAX, a leader in Japanese bathroom technology, and Kuysen, one of the country’s premier distributors of luxury home furniture. Held at the Kuysen Design and Experience Center in Makati City, the gathering also showcased the shared commitment between INAX and Kuysen to deliver modern, human-centered designs that elevate living spaces and enrich everyday life.
The event was graced by esteemed guests namely LIXIL Japan Global Sales Development Executive Tomohiko Ukita, LIXIL country general manager Hermie Limbo, LIXIL Philippines marketing head Emily Besavilla, and brand leader Flor Matildo, Kuysen president Jensen Go, vice president for sales and marketing Ernesto Reyes, and creative director Marleen Go-Uyecio.
During the event, Ukita reflected on the century-long journey of INAX in bathroom and home innovation, saying, “As Japan modernized, so did the needs of its people. We listen, adapt, and create products that reflect their evolving needs—products that elevate daily life while honoring our rich heritage.”
This partnership signifies the true synergy between INAX and Kuysen, united by a shared commitment to bringing Japan’s legacy of bathroom innovation and craftsmanship to life in every corner of the world.
Decades ago, Japan’s approach to modern living began to shift, with the bathroom at the heart of this change. It was during this time that INAX was born. Known for introducing the first Japan-made shower toilets that combine innovation with thoughtful design, the brand has set new standards in hygiene and functionality. From the Sanitarina system to the touchless Satis G and Satis S toilets, and the eco-friendly 3-in-1 jet bowl, INAX continues to balance beauty, technology, and sustainability in its products.
Now, this legacy of craftsmanship and innovation is extended to every Filipino home. Together with Kuysen, INAX brings its signature blend of design and technology closer to Filipino families, helping create bathroom spaces that are as practical as they are enjoyable.
“We have always been at the forefront of bathroom innovation. It’s a brand that is synonymous with breakthrough design, and we continue to draw inspiration from our vision of enabling everyone to live well,” Matildo expressed.
The brand’s design philosophy centers on three key elements: tension, squoval, and volcano. Tension captures modern energy, squoval blends sharp and soft, while volcano reflects nature’s power and serenity. Together, they create designs that feel timeless and natural, echoing both technological advancements and humanity.
At its core, the brand is guided by four pillars: quality, design, innovation, and responsibility. These values ensure that each product is functional and contributes to a more sustainable and thoughtful future.
“Congratulations to Kuysen for this remarkable partnership. Together, we’re introducing the beauty of Japanese water rituals and heritage to the Philippines. We look forward to reimagining design and setting new milestones of success,” Limbo concluded.
Marking its 35-year commitment to delivering top-quality luxury home furnishings, Go also shared, “We remain dedicated to providing the best products and service, and our partnership with INAX is a prime example of how we continue to bring world-class innovations to Filipino homes.”
The launch event also featured exciting giveaways, with the 3rd and 2nd place winners of the trivia contest taking home innovative INAX products like shower toilet seats and manual bidets respectively, while the first place winner won the grand prize of Saras Light E model. In addition, a social media contest saw creative participants win manual bidets, with the top prize being a free roundtrip to Japan.
As it celebrates its 100th year of pioneering innovation, INAX’s partnership with Kuysen signals the beginning of a new era in Filipino bathroom design. With both brands committed to excellence and technological revolution, INAX’s legacy continues to enrich the homes and lives of future generations.
INAX products are now available at Kuysen’s Quezon City and Makati stores. Visit today to discover their award-winning designs and world-class craftsmanship.