The streets of Bridgetowne, Pasig City, came alive last August 30, 2025, as thousands of K-culture enthusiasts gathered for the Viu Hallyu Dash 2025, the ultimate fandom run celebrating the best of Korean entertainment, music, and community spirit. This year, tech brand Infinix Philippines joined the celebration, powering up the event with an exciting showcase of its newest lifestyle smartphone, the Infinix HOT 60 Pro+, the world’s slimmest 3D-curved AI phone, and fun activities that got fans running for both fitness and fandom pride.
A Celebration of Fandom and Fitness
The Viu Hallyu Dash drew runners of all levels with 3K, 5K, and 10K categories, each filled with vibrant energy and the infectious beats of K-pop music. Participants not only pushed their limits on the track but also bonded over their shared love for K-dramas, idols, and everything Hallyu. The event was more than just a run; it was a festival where fans celebrated their passion together.
Infinix Brought Tech to the Fandom Run
Adding to the fun, Infinix set up a special booth and activation zone that quickly became a hotspot for runners and fans. Attendees got the chance to experience the power and style of the Infinix HOT 60 Pro+, the brand’s latest lifestyle phone built for trendsetters who love to stay connected and capture every moment in high quality. With its sleek 3D-curved design and AI-powered features, the HOT 60 Pro+ stood out as a perfect companion for fans who live vibrantly and on-the-go.
To make the experience even more engaging, Infinix introduced a level-up challenge, where fans could unlock rewards by completing activities. Exclusive Infinix merchandise, such as lanyards, sticker packs, waterproof phone cases, and tote bags, were up for grabs, giving participants the perfect souvenirs to remember both the event and their encounter with the HOT 60 Pro+.
“We are thrilled to have been part of the Viu Hallyu Dash 2025. At Infinix, we always aim to connect with communities that share the same passion, energy, and creativity that inspire us to innovate. Showcasing the HOT 60 Pro+, the world’s slimmest 3D-curved AI phone, at this event was the perfect way to highlight how our technology can complement fans’ vibrant lifestyles,” said Jelly Buan, Marketing Manager of Infinix Philippines.
Merging Lifestyle, Passion, and Innovation
Being part of the Viu Hallyu Dash allowed Infinix to tap into the vibrant K-culture community, reinforcing its mission of empowering the youth through technology that complements their lifestyle. The HOT 60 Pro+ is more than just a phone; it’s a tool for self-expression, designed for those who thrive in both online and offline experiences.
The event is perfectly aligned with Infinix’s commitment to support communities where passion, creativity, and energy come together. Whether through running, fandom celebrations, or tech innovations, the brand continues to connect with today’s dynamic generation.
With the successful turnout of the Viu’s Hallyu Dash, Infinix further cemented its place not only as a leading smartphone brand in the Philippines but also as a lifestyle partner for fans who live boldly and express themselves freely. As K-culture continues to influence communities worldwide, Infinix remains at the forefront in bringing together technology, passion, and people in unforgettable experiences.
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