Kabir Buxani Named Chief Executive Officer of SONAK Retail Group, Charting a Bold New Future

SONAK Group, a dynamic force in the sports, lifestyle and fashion industries, is proud to announce the appointment of Kabir Buxani as its new Chief Executive Officer (CEO) of SONAK Retail Group.

Since joining SONAK, Kabir has played a pivotal role in modernizing operations, spearheading the company’s entry into e-commerce, and introducing automation to streamline manual processes to support scalable, long-term growth. His deep involvement across business functions has given him a comprehensive understanding of how to drive efficiency while staying closely aligned with SONAK’s core values.

Kabir places a large emphasis on affability, a quality associated with the warmth and hospitality of the Philippines, and one he aims to uphold as he expands SONAK’s global footprint, positioning the company as a trusted name in a rapidly evolving landscape.

Through this vision, he is driven to create meaningful change that enhances consumers’ lifestyles while thoughtfully guiding SONAK’s exciting growth. By opening more stores for their various brands, introducing contemporary labels to the Philippines and forging new partnerships, starting with Japanese retail-giant ABC-MART, Inc. and Spanish padel specialist

Bullpadel, Kabir aims to bring the latest in sports, fashion and lifestyle

to customers, helping them stay on top of trends and elevate their everyday style.

His approach goes beyond improving the retail experience; it sets a higher standard for the quality of choice and service that consumers can expect.

At the heart of his mission is a dedication to building a culture where people feel empowered to grow, ensuring that SONAK’s success is not only measured in business milestones but also in the lasting, positive impact it creates for its customers, partners, and communities.

Kabir steps into his new role following a strategic transition period under the mentorship of his father, Anil Buxani, who will continue to assume his role as Chairman of SONAK Group. As the third generation at the helm, he brings a forward-looking, entrepreneurial mindset to building on the family legacy and driving the business into its next phase of growth. With a diverse background, Kabir has held leadership roles including Chief Technology Officer, financial analyst, and project manager. His hands-on experience across operations, finance, and technical oversight has equipped him with the strategic insight and cross-functional expertise needed to scale teams, optimize performance, and drive sustainable growth, building on the acumen that has been instrumental to SONAK’s success for over 60 years.