Mang Inasal celebrates double win at ASEAN PR Excellence Awards

Mang Inasal, the Philippines’ Grill Expert, earned two Silver Awards at the 5th ASEAN PR Excellence Awards, a regional recognition that celebrates excellence in public relations campaigns and professionals across Southeast Asia.

The Mang Inasal Nation Facebook Group was honored in the Best Communication Use of Social Media category for serving as a lively hub where fans actively share stories, memories, and their love for the brand. Meanwhile, the 2024 Pork BBQ Launch, which was awarded under Best Communication Use of Digital, turned a simple product introduction into a community-powered celebration that resonated with Mang Inasal fans across the country.

“We are honored to be recognized on the ASEAN stage and proud of how our team continues to elevate the way we connect with our consumers,” said Mang Inasal Marketing Head Allan C. Tan. “These awards affirm the strength of our approach, with PR efforts grounded in real stories and shared experiences that our community brings to life with every post, comment, and celebration.”

These wins add to Mang Inasal’s growing portfolio of national and international awards. So far in 2025, the brand has received 10 major national and international awards. Among the most significant is its first Tambuli Award, where it won Bronze in the Tambuli Origins category for the Love the Flavors, Love the Philippines campaign in partnership with the Department of Tourism. The initiative celebrated Filipino heritage and flavor, cementing Mang Inasal’s place as a leader in meaningful, community-powered campaigns.