Mang Inasal is making summer extra Fyang-tastic with its CreamyYESS Extra Creamy Halo-Halo campaign, celebrating the country’s love for the iconic Filipino dessert.
To make the season even more exciting, the brand has launched the Halo-Halo Caravan, a nationwide tour offering free Extra Creamy Halo-Halo at select locations, including famous tourist spots. This initiative is part of the “Love the Flavors, Love the Philippines” movement in collaboration with the Department of Tourism, encouraging everyone to explore and enjoy local delicacies.
Beyond the caravan, Mang Inasal has lined up thrilling surprises, including a limited-time Extra Creamy Halo-Halo variant, the highly anticipated National Halo-Halo Blowout, and an interactive exhibit featuring the beloved dessert.
Adding to the excitement, Mang Inasal has named Pinoy Big Brother Gen 11 Big Winner Sophia ‘Fyang’ Smith as the new face of Extra Creamy Halo-Halo. Known for her charm and relatability, Fyang embodies the fun, youthful energy of today’s generation.
“Mang Inasal has been part of my life since I was young, and their Extra Creamy Halo-Halo has always been my go-to treat. I even celebrated my 13th birthday at Mang Inasal,” Fyang shared. “Now, I get to celebrate this love with my fans and introduce even more people to the best Halo-Halo experience!”
Fyang’s announcement as a Mang Inasal endorser quickly went viral, with ‘FYANG JOINS MANG INASAL’ dominating X’s trending list at number one for two straight days, racking up over 103,000 posts from thrilled fans and food lovers. She was formally introduced to the public during the CreamyYESS Halo-Halo Caravan Grand Launch at SM Mall of Asia Music Hall, marking the start of a season filled with refreshing and delicious surprises.