Mang Inasal introduces MI UNIVerse, a vibrant community of campus-based content creators from the Philippines’ top colleges and universities.
Building on last year’s successful collaborations with young influencers, MI UNIVerse aims to make Mang Inasal’s connection with students even more exciting and meaningful this 2025.
The name “MI UNIVerse” combines “university” and “universe,” signifying a collective of students from various universities who share a common love for Mang Inasal. Participating schools include the University of Santo Tomas (UST), De La Salle University (DLSU), University of the Philippines (UP), Ateneo de Manila University (ADMU), National University (NU), Polytechnic University of the Philippines (PUP), Silliman University, Cebu Institute of Technology University (CIT University), Philippine Women’s University (PWU), and Mapúa University.
“With MI UNIVerse, we’re building real connections with Gen Z, giving them a space to show their true love for our brand,” said Mang Inasal President Mike V. Castro. “The joy of seeing younger customers embrace Mang Inasal last year was truly rewarding. And this 2025 we’re even more excited to keep that energy going, with campaigns that are bound to get them and their friends excited!”
At a recent event, MI UNIVerse members shared their excitement about joining the community created bv the Philippines’ Grill Expert.
“It’s been such a great experience working with Mang Inasal in 2024,” said Sophia Ann Lacson of UST Tiger TV. “We’re eager for even more collaborations in 2025!”
Justin Pontino from ADMU Radyo Katipunan added, “Mang Inasal is more than just food. It’s about bringing people together through the joy of Filipino flavors. I’m excited to be part of MI UNIVerse!”
Meanwhile, Mark delos Santos from UP Samaskom shared his personal connection to Mang Inasal, saying, “Since I was young, Mang Inasal has been a part of my family. And being part of MI UNIVerse now allows me to share that bond with others.”
As MI UNIVerse continues to grow in 2025, its members will lead the charge in spreading Mang Inasal’s signature Ihaw-Sarap meals and Unli-Saya moments across their campuses, strengthening the brand’s influence among Gen Z students nationwide.