McDonald’s Philippines has made its favorite McCafé products even more affordable with the release of its latest “Mah coffee, McCafé” campaign.
The stronger and creamier McCafé Iced Coffee Original is now priced at an affordable ₱49, making premium coffee more accessible to customers. McDonald’s has also extended this price point to two other favorites: the McCafé Iced Coffee Black and McCafé Premium Roast Coffee. This new pricing strategy further reinforces the brand’s commitment to providing high-quality coffee that is both budget-friendly and easily accessible to Filipinos nationwide.
“We’re empowering the teens to take ownership of their coffee choices and what better way to do this by making available coffee choices that are bold and rich in flavor, yet friendly on their pockets! With the quality of coffee McCafé offers at an affordable price, they’ll undoubtedly say, ‘McCafe is Mah Coffee!’” assured Ada Lazaro, Vice President and Chief Marketing Officer, McDonald’s Philippines.
The latest campaign to promote McCafé captures the vibrant spirit of the Gen Z market, featuring scenes that reflect their personality and lifestyle. The script’s catchy wordplay highlights this connection: “Mah beat, mah coffee..Mah routine, mah coffee..Mah style, mah coffee“.
“Simple, uncomplicated and affordable, McCafé caters to the tastes of the Filipino Gen Z market. From its inception, McCafé has always promised to be the reliable, affordable coffee that fits seamlessly into anyone’s lifestyle,” Lazaro added.
McCafé is available nationwide via Dine-in, Take-out, Drive-thru, Dessert Centers and Kiosks, and Delivery.